Perth Media Adapters are now available as short films, as well as 600-word written columns.
Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.
Marina’s Ambrosia is the first one!
Adapters has profiled many dynamic people driving innovative Australia enterprises so far.
Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.
Perth Media services have adapted and grown to meet rising demand for video production.
“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.
“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”
Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.
“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”
Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.
“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”
This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.
Wellbeing experts, Ann Joel and Michele Vos Castle, will hold the third Perth Festival of Healing this weekend in which psychic and spiritual healers, sound and colour therapists and energy healers of various disciplines take centre stage.
A free-to-enter festival, it will showcase various alternative methods of addressing illness. For those attending, the event will be an introduction to new ways to treat bothersome ailments and bring comfort in the face of terminal disease.
It is the third festival that Michele Vos Castle (of Complete Feng Shui), a Feng Shui Master and past owner of a wellness centre, has organised with Ann Joel, an international healing medium. Thousands of people flocked to their popular first two offerings held last year.
Independently, the two women had reached one conclusion – small business owners in Perth’s alternative healing industry lacked funds or expertise to market their skills.
Without a showcase, the public were ignorant of available treatments, known as modalities. And so, the idea of a festival of healing was borne, to help businesses and educate the public.
“Over 2000 people came through the door at our first festival in City West Function Centre in March last year,” Ms Vos Castle said.
Some weeks later, she was in conversation with a woman who recalled the 'amazing' festival, unaware that Ms Vos Castle was an instigator. The episode showed the festival was a winner.
It was no surprise when the second festival repeated success of the first, leading to this third event.
Ms Vos Castle recognised the need for a festival when running her wellness centre. Adept at networking, she has been a strong advocate for small business and organised small healing fairs before launch of the festival.
Most festivalgoers want to address personal misfortunes, ailments and illnesses of varying degrees of seriousness. Others seek knowledge about achieving peace and happiness. Both groups are exposed only to Western Australian healers and products.
For Ann Joel, who organises the festival with Ms Vos Castle, the event gives meaning to her remarkable journey of self-discovery that took her around the world.
Domiciled in Perth from 14, the young woman was forging a career in public relations when, in 1978, she was in a car crash that left her in a neck brace with a paralysed left arm.
She continues: “When the doctor said after a year that they could do no more for me, and I was still in a neck brace, I was taken to a spiritual healer in Perth who I saw every week for two years.”
When improvements arrived slowly, she quickly rebooted her PR career, rising to Myer divisional manager and an executive in Dallas Dempster’s Burswood casino project and other high-profile posts.
She built a PR firm with nine staff but burnt out by 1993 and moved to Sydney, seeking greater tolerance of spiritual healing. There she met an indigenous healer who profoundly affected her.
Soon she opened a spiritual energy clinic and in New York she was ordained an interfaith minister. She worked in China, the US, Canada and the UK.
Three years ago, she relocated to Perth to be with family and built a nationwide clientele as a non-religious spiritual healer. The festival is a pet project. “It’s something I’ve wanted to do since returning to Perth.”
This year’s event offers more space than before and it is tipped to be the biggest festival yet.
The Perth Festival of Healing will be at the Cannington Exhibition Centre and Showgrounds on the corner of Albany Highway and Station Street, Cannington on Sunday 26 May 2019.
This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, startups and not-for-profits in WA Business News.
Three oil and gas industry executives have found a way to tap into a $35 billion pool of opportunity in the waters around Australia, with the launch of their company Ajero Pty Ltd.
They have identified an emerging new market from the decommissioning of old pipelines and offshore installations.
Ajero has developed a Software as a Service (SaaS) based platform - complete with algorithm/engine - to facilitate the decommissioning process for the oil and gas industry by helping to determine the best way forward to clear the world’s oceans of abandoned offshore installations.
Ajero is the brainchild of Perth local, Farzan Marfatia. “Australia is just starting to decommission its offshore oil and gas facilities. There are up to 80 offshore facilities and only a handful have been decommissioned,” he says.
“But procedures and standards for decommissioning are ambiguous. We’re striving to bring consistency and logic to the planning and decommissioning process, while keeping the industry up to date with the latest technologies and methods available.”
With often hundreds of millions of dollars provisioned to decommission a facility, the need to successfully navigate the minefield of legislation, regulation and opinion has never been more important.
“Legislation calls for complete removal and rehabilitation,” Mr Marfatia says. “Literally, it means oil and gas companies must leave the title area how they received it.
"Complete removal is not always the best solution because new environmental research suggests that subsea equipment turned into an artificial reef or marine habitat may be beneficial to the environment. There is some evidence fish stocks improve around pipelines and infrastructure. So, the question is whether complete removal is really the best solution."
It’s a critical point, given that airlifting and excavation is often used for removal of equipment, but can significantly disturb seabeds and marine habitats, and remedial work must meet international maritime conventions to which Australia is a signatory.
The overall cost of decommissioning Australia’s fields is estimated at US$24 billion (AU$35 billion) over 30 years. With companies now required to have a decommissioning plan, Ajero developed software to independently assess each project efficiently at reduced cost using tested and validated algorithms.
Mr Marfatia combined his expertise as a project engineer with that of two former colleagues, Peter Walton, now Ajero’s managing director, and David McLeod, CFO/finance manager.
They targeted decommissioning work, reckoning that a digital platform could plough through the sea of regulatory and environmental issues faster and more efficiently than consulting hours. The digital technology provides the end user the ability to run through several decommissioning scenarios, while considering personnel safety and impact to the environment. Furthermore, the auto generated reports are immediately available to the user once the relevant information has been entered and agreed in a 'HAZID' style workshop. The report's format is consistent each time, which will help regulators reviewing the documents.
The result is an annual subscription service for Ajero software that can perform in-house, in one week, what usually takes an outsourced consultancy up to 18 weeks. The cost savings are significant.
“If an operator wants to leave some structures in place when decommissioning, there are questions," Mr Marfatia says. "What do they leave? What do they remove? And how likely is it to be accepted by the regulator? Ajero software platform can provide the solutions."
Aside from offshore oil and gas operators, Ajero has recently signed agreements with two global management consulting firms to explore the platform's use for the legal and insurance industries.
“I teamed up with Perth Media in 2015 with very little time and effort on my part and I have never looked back. Media pitching as well as press releases proved a daunting and time consuming task for me as the owner of Marina’s Ambrosia. Cate took the freely divulged information and put it through an incredible transformation that was very on part,” says Marina Herlihy of Marina’s Ambrosia.
“Perth Media was pragmatic and the PR caliber that I put my complete trust in and without disappointment, they delivered. I have found over the years that there are no guarantees in advertising but Perth Media streamlined my exposure in a way that brought me more sales compared to my own time consuming marketing efforts.
“Being a particular person, running a very particular cosmetic manufacturing business, Perth Media understood that I had ways of doing things. They listened and worked with my own ideas we well as merging their field expertise whilst professionally navigating between the intricate and at time difficult structural framework of the business. Their efforts produced the optimal results and exposure that I didn’t anticipate with much success.
“Perth Media has been my PR weapon and strategy to get Marina’s Ambrosia noticed among all the brands flooding the current ‘Natural Beauty’ market. Sales are always a work in progress in a very fast and ever evolving market where consumers are always looking for the next best thing.
Having Perth Media on my side has given me inspiration to think big and further enhance Marina’s Ambrosia’s genuine customer requirements to connect, engage and continue to inspire.
“I highly recommend Perth Media to any business owner that is looking at taking their business to the next level on the entrepreneurial playing field. In order to score the meet the goals, Perth Media brings the perfect PR set up to the game for a successful win, every time.”
A Perth panelbeater has found that life-saving technology featured in modern cars and SUVs can greatly increase the cost of repairing these vehicles to manufacturers’ standards.
Andrew Jaques, owner of Balcatta Panel and Paint, says modern cars act like computers on four wheels and keep drivers and passengers safe with advanced sensor technology.
But a bingle in a vehicle with hi-tech safety features can cost much more to fix than a minor collision in a car not so well equipped.
“For example, blind-spot sensors fitted behind bumpers of new cars are actually a little radar,” Mr Jaques said. “As soon as you replace one you have to have the car recalibrated by the dealer.”
Recalibration increases the repair bill. He said replacing a sensor on a Kia Stinger, a luxury sports sedan that starts at $52,000, was costly.
“You think, Kia – inexpensive brand, but the sensor is $1700 plus GST,” he said. “After that we have to bring it to the Kia dealer to have it recalibrated, so you’re talking about more than $2000.”
Reversal into a roadside pole can incur a new sensor. “And that amount doesn’t include the cost of the bumper and paintwork repairs,” he said. “We always try to offer competitive pricing for private repairs, but we highly recommend getting insurance that will cover these types of expenses.”
Mr Jaques is an exemplar in the car repair business, after buying into it six years ago. His background in aviation led him to focus on high quality work that he insists on overseeing personally.
“The owner of the business has skin in the game,” Mr Jaques said. That approach helps safeguard the business in an evolving marketplace. “There’s always room for us as a niche repairer.”
Balcatta Panel and Paint is in the nationwide Car Craft crash-repair network that originated in WA in 1987 to improve industry standards. Mr Jaques and staff undergo tutorials to maintain quality.
He arrived from his native Sweden 30 years ago, having started working life as a pastry cook and chef who owned an American-made V8 Valiant at 16 when still too young for a driving licence.
In Perth he indulges a lifelong passion for cars from a spick and span workshop in Balcatta’s business community. “Our team is highly qualified, and we deal with local customers and businesses. We love to help getting fleet cars back on the road, and we offer priority services for local businesses.”
Away from work, it’s more cars. Mr Jaques is a member of the American Car Club of WA. “It’s a great way to connect to other passionate car lovers and sometimes I even bring the family along,” he said. For more information please visit www.balcattapanelandpaint.com.au.
Perth entrepreneur Julie Baker is tapping into demand from a growing number of people who are seeking relief from stress.
Her WA company, Journeys of the Spirit, guides business owners and professionals on two-week sojourns of self-discovery in mystical locations that include Bhutan, Land of the Thunder Dragon.
She hit on the wellness formula by packaging her two passions – spiritual health and wellbeing, and travel. These she markets in journeys and retreats aimed at rebalancing stressed individuals.
“I am a business person,” Ms Baker says. “I love business, I love creating businesses and I love creating different business models.”
Stressed souls experience spiritual awakenings in Bhutan, Spain, Italy, India, Japan, Scandinavia, Peru, France, Hawaii or some other destination.
Ms Baker describes her ideal client as a successful person who is still not feeling happy. “They realise their version of success doesn’t necessarily make them happy,” she says.
It took her more than three decades and three travel-related businesses to produce Journeys of the Spirit, motivated in part by a devastating childhood experience at 15.
“My mum was misdiagnosed with menopause at 48 and had a mental breakdown,” Ms Baker says. The teenager stopped eating meat and gained a juvenile understanding of there being more to life.
It helps explain her captivation with Bhutan, a Buddhist kingdom the size and population of Tasmania landlocked in the Himalayas between superpowers China and India.
“Bhutan is the only place in the world that is 100 per cent certified organic,” Ms Baker says. “And wealth is not measured by GDP – it’s measured by Gross National Happiness.”
The scenery is an awe-inspiring panorama of rivers, mountains and verdant slopes. Journeyers, as Ms Baker calls them, are housed in three to four-star accommodation with private bathrooms.
They are immersed in Bhutanese community life, consuming some of the freshest produce on Earth and seeing how simple living and family values are central to happiness.
The experience aims to redefine their understanding of success.
One journey follows the trail of 8th century Indian sage, Guru Rinpoche, who brought Buddhism to Bhutan. It ends at breathtaking Paro Taktsang monastery, perched perilously on a cliffside.
Guides are all business owners. Prospective journeyers must first discuss their expectations, and are supported in their physical, emotional and mental preparations.
Ms Baker is proud of one seasoned traveller who had owned several businesses before going on one of her journeys to Bhutan. He said afterwards: “I learned to measure success in a different way.”
The next Bhutan journey runs from April 15 to 28. For more info go to: Journeys of the Spirit website.
People buying new homes in Perth’s sprawling outer suburbs may be putting their relationships, health and wealth at risk, according to businesswoman Michele Vos Castle.
“The newer the home and the further the suburb is in distance from the City of Perth, the weaker the luck seems to be from a relationship, health and cashflow point of view,” she says.
Ms Vos Castle is a Master of Feng Shui, the art of harmonising buildings with environment and natural elements. Her business, Complete Feng Shui, fuses that knowledge with Chinese astrology.
Many new homes in Perth are long and thin with rear laneways and small front yards, she says. Such properties have trouble capturing and holding Feng Shui energy.
“If a home cannot capture and hold its energy then it can’t tap into its health or relationship luck and it also can’t hold its money luck,” she says. Those homeowners must work harder to make money and hold relationships.
Better home design and town planning fixes the problem, she says. People building a new home should consult Feng Shui when the block is still bare.
Ms Vos Castle advises corporate clients on locations for business premises and how to create and improve existing environments, which includes designs for business cards.
Residential clients learn how to create harmonious homes and improve the chances of selling them. Behavioural issues in children are addressed as well as clients’ health, wealth and happiness.
Ms Vos Castle talks from experience. Years ago, she hired a consultant “to Feng Shui” her then home as well as her dream house under construction.
Happiness was abundant in her old home but her marriage failed in the luxurious new one. She intensified her interest in Feng Shui by studying under several Masters and travelling overseas.
Fifteen years ago, she combined her newfound knowledge with pre-existing studies on interior design to launch a career teaching and advising on Feng Shui, Chinese astrology and metaphysics.
“My style is to simplify it and deal with what actions people really need to take and what they really need not worry about,” she said.
Four times a year Ms Vos Castle takes clients to Bali for five-day retreats on Feng Shui basics. “I find it’s more powerful if you take people away – there are no interruptions,” she says.
Feng Shui is a mathematical art about colour and placement, she says. “Whether you believe in it or not, you are still affected by it.”
Perth consulting duo Paul Clarke and Josh Horneman have combined forces to launch Illumium, a boutique consulting practice switched on to the common demands of businesses and organisations.
With a background of running their own businesses, both in the UK and Australia, Illumium is able to relate closely to the many challenges that business owners and organisational executives go through daily from a strategic basis.
Illumium is recognisable from the pragmatic approach taken when conducting their business.
As Mr Clarke explains “If people expect us to turn up in a suit with a briefcase, and a six-step process to success, they’re always disappointed! We simply treat every project as though we are a part of the business we are working with.”
Illumium helps business to achieve their growth aspirations and goals by providing an external perspective to overcome a variety of day-to-day commercial and operational challenges.
“A major differentiator is the investment in our own cloud software solution, VentureCast. We use it to practically and cost effectively provide strategic planning, support funding applications, help with growth planning or to build an internal business case.” said Mr Horneman. “VentureCast, along with our advisory support, is a unique and powerful combination which speaks the language of business, often resulting in light bulb moments for clients, which is great.”
The business benefits from a unique creative flair, thanks to the founder’s unconventional careers. Mr Clarke has been a music composer for artists, film and television for over 35 years and Mr Horneman runs a film and television production company, recently completing a project that stars comedy legend John Cleese.
An awareness of the economic pressures faced by business has led Illumium to identify and unlock funding support for some of its clients, through initiatives such as The Entrepreneurs Programme, ASBAS Digital Solutions, Accelerating Commercialisation, Industry Facilitation and Support Program and Indigenous Business Australia.
“Many business owners are unaware of the various funding pools available to assist them with growth activities. Having up to 50% of a project matched funded is often a light bulb moment and can make all the difference for clients.” Mr Clarke explained. “Utilising the funding available has had a major benefit for many of the clients we work with across diverse areas such as; defence, the arts, construction, technology and indigenous business. It has enabled us to make a real difference in the key areas of strategic, growth and marketing planning, as well as mentoring and other supporting services.”
To schedule a free discovery session with Illumium visit their website www.illumium.com.au
Perth-based company has revolutionised the dreaded 'on hold' experience by developing new technology that transforms call wait times into payday time.
Mark Horwood, chief executive officer of Captivate Connect, compares being on hold as akin to waiting for luggage at an airport. “There’s nothing you can do but stand and wait.”
His company, now run from modest offices in Burswood, stunned the corporate world in 2002 by offering daily news, sport and weather information to callers on hold.
“Commercially, it was very successful for us. The technology was internet-based to help accommodate the immediacy of updating the daily news and sport,” Mr Horwood said.
Captivate Connect is now inspired by internet multimedia technology and once again is refining the “on hold” experience; this time for mutual enrichment of callers and businesses.
The company sponsored a website called Horrible on Hold to determine exactly what people disliked about waiting on hold. There was an overwhelming response that it’s generic, repetitive and boring.
“This wasn’t anything new to me,” Mr Horwood said, “but how can we play audio everyone will be happy with? We give them the choice.”
Music not your thing? Perhaps a quiz or a podcast may be more up your alley. Globally, this interactive-on-hold has never been done before and there’s no-one else who can do it, he says.
Callers become immersed in the business, causing these callers to become loyal brand ambassadors, relaying their experiences to friends and associates – in turn, boosting sales.
“The only way to win word-of-mouth referrals is by delivering an experience that exceeds expectations,” Mr Horwood says.
Interactive-on-hold collects caller data. A caller being directed to the sales department can be offered a brochure on any new/best-selling products. The Caller opts to receive the brochure by entering their number, it is then sent via text and, in return, the sales team effectively gathers the caller’s details to follow-up.
After two minutes, callers are invited to leave their name, number and reason for calling to receive a call back. This costs as little as $1. Mr Horwood believes businesses employing more than 20 people would readily pay $1 to retain a customer.
Statistics suggest that, within five years, 68% of all business transactions will involve the human voice – down from today’s 72% – but the importance of these transactions will become more valuable.
“Fax is virtually redundant, snail mail doesn’t work, and trying to get anybody to respond to emails is like pulling teeth, which is why we’re seeing a shift back to phones,” Mr Horwood says.
Visit www.captivateconnect.com to find out more.