Perth Media CEO Speaks to Triple M's Rural Focus on WA Domestic Violence Initiative


Perth Media CEO Cate Rocchi, who is also the voluntary chair of not-for-profit Linkwest, talks about how community resource and neighbourhood centres are supporting WA Minister for the Prevention of Family and Domestic Violence's recent domestic violence initiative. Here is the podcast.



Innovation in Media Podcast 1: Charlie Caruso and Communicating with Gen Y

Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.

The interview is with Perth Media CEO Cate Rocchi.

Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.

Some work for overseas publications, while others write locally.


Perth Media Backs New WA Film: The Naked Wanderer


Perth Media is delighted to announce it has invested in the production of this fantastic Western Australian film, The Naked Wanderer, which is mostly set in regional WA.

It has been written by Perth comic Callan Durlik, co-produced by Vue Group and Rookies Ambush and has the support of business strategist Josh Horneman.

Perth Media CEO Cate Rocchi said: "The script behind this film is excellent and much of the footage will be shot in spectacular scenery of regional Western Australia - it is a great project for Perth Media to support and we are delighted to be given the opportunity to take part."

If you want to support this local film, contact Josh Horneman.

Perth Media to Attend Emergence Creative Festival in Margaret River WA (March 21-24)

Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi


Perth Media Oversees Global Media Coverage for Bryah Resources ASX Listing

Fantastic photo, for Perth Media, by Courtney Holloway capturing the excitement as the $5m IPO went live.

Fantastic photo, for Perth Media, by Courtney Holloway capturing the excitement as the $5m IPO went live.

Big week here at Perth Media, as Bryah Resources (ASX: BYH), a WA copper-gold explorer launched on ASX Tuesday 17th, October. Timing was good with copper price at 3-high.

MD Neil Marston in Sydney this Friday, if any reporters need an interview. Please get in touch.

Presspack also available. Investors are some of the same that backed Sandfire Resources, many years ago.

Thanks Cate Rocchi (CEO of Perth Media);

Innovation in Media: Research Project


Innovation and Media: Are you a reporter, working in-house in a comms department, and/or offer social media/branding services? What are you doing to innovate in the media sector. Am producing a series of podcast interviews/blogs on this for a Leadership WA project, as part of Signature program 2017. Please get in touch if you want to take part. If you are in Perth, I would like to pop out and meet up, but interstate or overseas also welcome via phone. Yes, it will be good info for Perth Media, where the blogs will feature, but also a learning tool for many.  Cate Rocchi,


PRINT profiling : Leadership WA workshop

Leadership WA is known for its unique leadership training programs. A vast number of professionals and individuals have taken courses from the organization and have seen a difference in their lives. I attended the first session of the PRINT workshop that was held at the Aloft hotel in Rivervale, Perth.

Leadership WA PRINT workshop

The session started at 12.30 pm and was hosted by Gene Howell, Leadership Development Manager. A couple of days before the session, participants were requested to fill a survey online, which would be used to create a PRINT profile. The survey was extensive and provided different scenarios and responses – based on each scenario and action, you can pick ‘a lot like me’ or ‘less like me’. Based on the answers, a score between 1-9 is allocated and major and minor motivators are identified. The results – that are handed over during the session – are comprehensive, covering the personality, potential best self behaviors and worst self behaviors (termed as shadow behaviors).

Gene explained how the major and minor motivators are linked to each other and what personality or behavior each number (between 1-9) corresponds to. He took the participants through detailed analysis of the PRINT report, talked us through possible behaviors and why we tend to behave the way we do. He also gave examples and insights on why certain individuals enjoy a specific type of work and how it is associated with their unconscious motivators.

There was also an activity after afternoon tea, where participants in each table were asked to make 15 paper cups in 20 minutes. The goal of the activity was to make us aware of our own strengths, motivation levels and shadow behaviors. The activity was effective since it did place a certain stress on the participants and while some coped well in pressure, some had trouble. Ultimately, we recognized our best self behaviors and our shadow behaviors which crop up from time to time based on situations.

The session also gave us an idea of what could potentially trigger our shadow behavior and some suggestions on how we could handle the triggers. Overall, the session was about creating self-awareness – which it did quite easily and simply. It helped me understand my motivators, potential shadow behaviors and helped me reflect on my actions and the way I work.

By Andal Shreedaran, Creative and Digital Consultant 

Women in Print Workshop

More than 40 women attended the ‘Women in Print’ workshop, featuring professional speaker and trainer Bernadette Schwedt last week in Perth. The breakfast event was attended by women from printing businesses, media, graphic designers and freelancers.

Bernadette was confident and comfortable as she took the center stage and started her workshop on ‘Presenting for Influence’.  Her energy was infectious and, in a matter of seconds, she had us all listening. Activities, exercises, tips, tricks, humor – we didn’t realize the workshop was for a good hour, yet we wanted more.

The workshop covered numerous aspects of presentation including -

  • Importance of research before preparing the presentation
  • How should a presentation be structured
  • How important the first few seconds can be – you can either lose or win the audience in those first few seconds
  • Opening lines and statements – examples, how to use them; we were also asked to prepare our own opening statements
  • Interacting with the audience – what questions to ask to keep them engaged, how to get the audience interested in what you have to say
  • Telling a story through the presentation

Of particular interest (for me) was storytelling through the presentation. Bernadette reiterated that ‘stories connect, facts don’t’, which is what I strive to do when preparing any presentation and encourage clients to do as well. She gave us a six step story structure that would help create a well-rounded story. As an activity, we were asked to volunteer – tell a story (real-life) in front of the audience. Two of us volunteered and we spoke about our career changes and how far we’ve come in our respective positions. We won a book from Bernadette for the story and for the courage to speak up as well – Secrets of online entrepreneurs.

By Perth Media Creative & Digital Consultant Andal Shreedaran

WIP 2017 Invitation_front.jpg

Perth Media Valued Contractors' Seminar 2017

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

Really great day yesterday at the annual Perth Media Valued Contractors' Seminar. Here is a picture of the best looking of those who attended! Perth Media Creative consultant Andal Shreedaran presented on the Future of Content Research, transcription expert Janine Taylor shared some of her international projects, our bookkeeper Jackie Roufail, of Jackstar Bookkeeping, had some great work-life stories and Red Head Communications cultural awareness expert Tanya Finnie was an excellent special guest. Thanks also to business coach and film producer Josh Horneman, supporter Patrick Horneman (Media Super), film maker Courtney Waller, graphic design student Nic Van Straalen, student Jack Jones, editor Torrance Mendez, and Matt Seeds, of Inspired IT. Thanks for taking the time on a busy Monday. Perth Media appreciates all of you, your work is first class, and impact substantial.

- Cate Rocchi

Classical St George's Concert Strikes a Chord with Sally and Family

I wouldn’t class myself as your average classical concert goer. Yes, I played the violin at senior school but that was 30 years ago. I’ve even been to the Royal Albert Hall in London for the Proms, but the ticket was a present from my widowed father who was looking for someone to accompany him.

But now in middle age – with children a little older and a bit more time on my hands – I was keen to explore classical music a little further to discover whether I would find a concert an uplifting and enriching experience.  What’s more I wanted to see if my 16-year-old daughter would appreciate some of music’s finest classical pieces.

Cathedral backdrop

The second of the 2017 St George’s Concert series featured the West Australian Symphony Orchestra Concertmaster - the world-class violinist, Laurence Jackson, and internationally-acclaimed organist and choral conductor, Joseph Nolan.   Four concerts are being staged this year.  The setting was the magnificent St George’s Cathedral, which is 130 years old and has high arches with beautiful stained-glass windows. As we took our seats, we were told to refrain from coughing and paper shuffling as the event was being recorded by the ABC for broadcast on 97.7 Classic FM.

The concert

The concert featured eight pieces, all very different in style and rhythm.  The Chaconne in D Minor by Bach was extremely challenging for any experienced violinist.  It’s a long solo piece, but the audience, myself included were captivated. It was dramatic and striking and we were left in awe of Laurence Jackson’s talent.

Beethoven’s Sonata number 5 for the piano and violin is also known as the Spring Sonata and is noted as being one of his most finest. The performance made full advantage of the power and range of the instruments.  Pianist Joseph Nolan impressed me with his intricate finger work. 

I instantly recognised Toccata Symphony number 5 by Widor. I’ve sat through many weddings, and this is apparently one of the most requested wedding day pieces in the world and one of the most popular organ symphonies.  It has a sturdy melody and the organist’s feet and fingers were kept extremely busy, maximising the organ’s capabilities. 

The West Organ is located on a specially-constructed gallery at, you’ve guessed it, the west end of the cathedral.  This organ is one of the largest mechanical action instruments in WA and really is quite breathtaking and fits in so well with the surrounding architecture of the nave. A link up to a screen at the front of the cathedral ensured that we could see quite clearly the organist’s adept and skilful finger work taking place high above.

There was an intermission in the middle and we were served warm and spicy apple juice in the Burt Memorial Hall – just what was needed on one of the coldest winter nights in Perth.

Audience reaction

Alison Bevan and Rae Metcalf occupied the neighbouring seats to me and, when the concert was over, we started chatting.

“The standard of playing tonight was exemplary, and what a variety of pieces, the first half included more regular, easily recognised pieces, whilst in the second half they were more-light hearted.  Just think about it, these talented composers who created these masterpieces one or two hundred years ago, they’re very complex pieces, it’s just amazing” said Alison.

“Yes, they are both so accomplished. Joseph was playing the organ like a virtuoso, his legs and hands, his whole body worked that organ,” added Rae.

At the age of sixteen I wasn’t sure what my daughter would make of it. It’s hard to get her to sit still, and off her mobile phone or laptop, so a two-hour classical concert, would that have been hard to digest?

“It has been relaxing; the music has real depth and I’m blown away by the violinist and organist,” she said.  “It has been a very calming, enjoyable evening and this charming cathedral, which I’ve never visited before, has left me in awe, it’s been the perfect setting.”

I couldn't of said it better. Delightful.

There are two more classical concerts to come in 2017 as part of the St George's Concert Series, Bach to Bernstein (St George's Cathedral Perth) and Handel's Solomon (Perth Concert Hall).



Perth-based writer Sally Grandy attended the 2nd concert, The WASO Concertmaster, in the St George's Concert Series in Perth last Monday night. Sally formerly worked as a journalist for the BBC and ITV News in UK for decades, before leaving the shores of Southampton and arriving in Perth in 2013.  She is mum to four children and passionate about the written word.