Women in Print Workshop

More than 40 women attended the ‘Women in Print’ workshop, featuring professional speaker and trainer Bernadette Schwedt last week in Perth. The breakfast event was attended by women from printing businesses, media, graphic designers and freelancers.

Bernadette was confident and comfortable as she took the center stage and started her workshop on ‘Presenting for Influence’.  Her energy was infectious and, in a matter of seconds, she had us all listening. Activities, exercises, tips, tricks, humor – we didn’t realize the workshop was for a good hour, yet we wanted more.

The workshop covered numerous aspects of presentation including -

  • Importance of research before preparing the presentation
  • How should a presentation be structured
  • How important the first few seconds can be – you can either lose or win the audience in those first few seconds
  • Opening lines and statements – examples, how to use them; we were also asked to prepare our own opening statements
  • Interacting with the audience – what questions to ask to keep them engaged, how to get the audience interested in what you have to say
  • Telling a story through the presentation

Of particular interest (for me) was storytelling through the presentation. Bernadette reiterated that ‘stories connect, facts don’t’, which is what I strive to do when preparing any presentation and encourage clients to do as well. She gave us a six step story structure that would help create a well-rounded story. As an activity, we were asked to volunteer – tell a story (real-life) in front of the audience. Two of us volunteered and we spoke about our career changes and how far we’ve come in our respective positions. We won a book from Bernadette for the story and for the courage to speak up as well – Secrets of online entrepreneurs.

I walked back from the workshop feeling wonderful for having shared my story and won a book and feeling thankful for Perth Media for having given the opportunity to attend the workshop.

By Perth Media Creative & Digital Consultant Andal Shreedaran

WIP 2017 Invitation_front.jpg

Perth Media Valued Contractors' Seminar 2017

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

Really great day yesterday at the annual Perth Media Valued Contractors' Seminar. Here is a picture of the best looking of those who attended! Perth Media Creative consultant Andal Shreedaran presented on the Future of Content Research, transcription expert Janine Taylor shared some of her international projects, our bookkeeper Jackie Roufail, of Jackstar Bookkeeping, had some great work-life stories and Red Head Communications cultural awareness expert Tanya Finnie was an excellent special guest. Thanks also to business coach and film producer Josh Horneman, supporter Patrick Horneman (Media Super), film maker Courtney Waller, graphic design student Nic Van Straalen, student Jack Jones, editor Torrance Mendez, and Matt Seeds, of Inspired IT. Thanks for taking the time on a busy Monday. Perth Media appreciates all of you, your work is first class, and impact substantial.

- Cate Rocchi

Classical St George's Concert Strikes a Chord with Sally and Family

I wouldn’t class myself as your average classical concert goer. Yes, I played the violin at senior school but that was 30 years ago. I’ve even been to the Royal Albert Hall in London for the Proms, but the ticket was a present from my widowed father who was looking for someone to accompany him.

But now in middle age – with children a little older and a bit more time on my hands – I was keen to explore classical music a little further to discover whether I would find a concert an uplifting and enriching experience.  What’s more I wanted to see if my 16-year-old daughter would appreciate some of music’s finest classical pieces.

Cathedral backdrop

The second of the 2017 St George’s Concert series featured the West Australian Symphony Orchestra Concertmaster - the world-class violinist, Laurence Jackson, and internationally-acclaimed organist and choral conductor, Joseph Nolan.   Four concerts are being staged this year.  The setting was the magnificent St George’s Cathedral, which is 130 years old and has high arches with beautiful stained-glass windows. As we took our seats, we were told to refrain from coughing and paper shuffling as the event was being recorded by the ABC for broadcast on 97.7 Classic FM.

The concert

The concert featured eight pieces, all very different in style and rhythm.  The Chaconne in D Minor by Bach was extremely challenging for any experienced violinist.  It’s a long solo piece, but the audience, myself included were captivated. It was dramatic and striking and we were left in awe of Laurence Jackson’s talent.

Beethoven’s Sonata number 5 for the piano and violin is also known as the Spring Sonata and is noted as being one of his most finest. The performance made full advantage of the power and range of the instruments.  Pianist Joseph Nolan impressed me with his intricate finger work. 

I instantly recognised Toccata Symphony number 5 by Widor. I’ve sat through many weddings, and this is apparently one of the most requested wedding day pieces in the world and one of the most popular organ symphonies.  It has a sturdy melody and the organist’s feet and fingers were kept extremely busy, maximising the organ’s capabilities. 

The West Organ is located on a specially-constructed gallery at, you’ve guessed it, the west end of the cathedral.  This organ is one of the largest mechanical action instruments in WA and really is quite breathtaking and fits in so well with the surrounding architecture of the nave. A link up to a screen at the front of the cathedral ensured that we could see quite clearly the organist’s adept and skilful finger work taking place high above.

There was an intermission in the middle and we were served warm and spicy apple juice in the Burt Memorial Hall – just what was needed on one of the coldest winter nights in Perth.

Audience reaction

Alison Bevan and Rae Metcalf occupied the neighbouring seats to me and, when the concert was over, we started chatting.

“The standard of playing tonight was exemplary, and what a variety of pieces, the first half included more regular, easily recognised pieces, whilst in the second half they were more-light hearted.  Just think about it, these talented composers who created these masterpieces one or two hundred years ago, they’re very complex pieces, it’s just amazing” said Alison.

“Yes, they are both so accomplished. Joseph was playing the organ like a virtuoso, his legs and hands, his whole body worked that organ,” added Rae.

At the age of sixteen I wasn’t sure what my daughter would make of it. It’s hard to get her to sit still, and off her mobile phone or laptop, so a two-hour classical concert, would that have been hard to digest?

“It has been relaxing; the music has real depth and I’m blown away by the violinist and organist,” she said.  “It has been a very calming, enjoyable evening and this charming cathedral, which I’ve never visited before, has left me in awe, it’s been the perfect setting.”

I couldn't of said it better. Delightful.

There are two more classical concerts to come in 2017 as part of the St George's Concert Series, Bach to Bernstein (St George's Cathedral Perth) and Handel's Solomon (Perth Concert Hall).



Perth-based writer Sally Grandy attended the 2nd concert, The WASO Concertmaster, in the St George's Concert Series in Perth last Monday night. Sally formerly worked as a journalist for the BBC and ITV News in UK for decades, before leaving the shores of Southampton and arriving in Perth in 2013.  She is mum to four children and passionate about the written word.

Perth Energy and Mines Summit Top Take Homes

Last week at the Energy and Mines Summit, Perth company Advanced Energy Resources (AER) announced it signed a long-term power purchase agreement with GMA Garnet to build a 3 megawatt wind and solar farm with battery storage near Kalbarri, Western Australia.

Last week at the Energy and Mines Summit, Perth company Advanced Energy Resources (AER) announced it signed a long-term power purchase agreement with GMA Garnet to build a 3 megawatt wind and solar farm with battery storage near Kalbarri, Western Australia.

Diesel fuel rebate not helping miners move to renewable energy; contracts evolving to squarely put responsibility of delivery onto the shoulders of energy providers; and 'green is the new black'

1. There are some seriously big renewable projects (especially wind/solar) coming on stream in Australia integrating with mining operations. Just last week Advanced Energy Resources announced a deal with GMA Garnet in WA.

2. Miners are talking openly, at industry conferences, about social impact and responsibly reducing carbon footprint. Being a good corporate citizen is now viewed by many in industry as offering value to shareholders, and something that will ultimately increase bottom lines.

3. On balance sheets, the diesel fuel rebate is not assisting Australian miners to justify investment in renewables, but they are doing it anyway.

4. Creativity and collaboration is essential in this industry as leading players seek to learn from the mistakes and experience of others. Speakers last week in Perth spoke openly about mistakes, disagreements and sought advice from eachother.

5. The global leaders in this space are seriously smart, as they have extremely complex engineering, logistical and corporate problems to solve. Intellectual capacity was well above average at this mining conference.

6. Funding for projects is coming from equity, banks, government (ARENA) and direct private investment. Some Australian miners, owned by overseas interests, are taking a long view, and investing heavily in renewables.

7. Some miners are planning to share renewable power set ups with local indigenous communities. This would be a game changer for many communities in northern Australia, when roads are under water during the wet season and diesel cant be trucked in. The miners are not announcing this yet, but they plan to share their power facilities in some cases.

8. Contracting Trends: One popular panel discussion talked about how miners want renewable suppliers to bring solutions in the tendering process. Tell us how you are going to solve our needs, the speaker said. Overall the message is clear, miners mine. Miners are looking for energy specialists to bring knowledge and the a plan for delivery to the table.

9. Some miners, generating/storing their own power, are planning to shut down operations when energy prices are high and sell back to the grid. They will make more money doing this than producing their own products.

10. 'Green is the new black,' says Phillip Mak, (Global Head of Resources, Energy and Northern Australia at National Australia Bank). He says way more renewable projects seeking funding, on visits to his office, than coal these days.

11. Australia is on the verge of a serious shift in energy supply. Atmosphere/buzz at the conference was electric. The atmosphere reminiscent of a Diggers & Dealers Conference in the 1990s, on the verge of a spike in the gold price.

12. No one talked about 'clean coal'.

By Cate Rocchi, CEO of Perth Media.

Cate visited the Energy and Mines Summit in Perth last week. Perth Media was an official sponsor of the event. She chaired a panel at the conference that discussed financing renewables.  Perth Media's clients include VSUN Energy, Australian Vanadium, Bryah Resources and Veritas.

Perth Media's New Service Brochure

Global Energy and Mines Summit to Focus on Challenges in Financing Renewables for Mines – in Perth, June 28-30

Integration of renewable energy on minesites and financing green energy solutions such as these vanadium redox flow batteries (made by Gildemeister) recently installed in Busselton, by VSUN Energy - the first of its kind in Australia -  will be on the agenda at the Energy and Mines Summit in Perth, June 28-30, 2017

Integration of renewable energy on minesites and financing green energy solutions such as these vanadium redox flow batteries (made by Gildemeister) recently installed in Busselton, by VSUN Energy - the first of its kind in Australia -  will be on the agenda at the Energy and Mines Summit in Perth, June 28-30, 2017

June 25, 2017


Some of Australia’s leading experts in financing renewables for mine sites say more companies are getting funding over the line for projects, as lenders increase finance options as well as their skills in risk assessment. At the same time integrative technology is improving and costs are falling.

At the Energy and Mines Australia Summit, to be held in Perth on June 29 and 30, two key speakers – Phillip Mak, (Global Head of Resources, Energy and Northern Australia at National Australia Bank) and Chris Twomey, Transac- tion Consultant at the Australian Renewable Energy Agency (ARENA) – both say renewables for mines have unique funding challenges which financial institutions and industry are slowly unpicking.

National Australia Bank’s Mak said industry, banks, and institutions facilitating renewables for mines are still under- standing the risks involved, particularly with regards to integrating diesel and gas power supplies with solar or wind for remote mine sites.

“The big challenge is convincing miners, investors and bankers, that the integration is very well understood and reli- able,” he said. “The integration can’t pose us any risk to power security as many mine sites are off-grid and contin- ued power supply, in remote mine sites, is crucial.”

Mak said many mine sites will be opting for hybrid power supplies, using a combination of renewable and diesel for example, and he was particularly interested in discussing the experience of others globally in this area at the conference. “The cost of installing renewables on a mine is falling, however no one wants to be left without power – the conference is timely to understand the global perspective on how power supplies can be integrated.”

ARENA’s Twomey said miners were on a slow learning curve with regards to renewables but the environmental and cost-saving benefits were real and now better understood. Funding challenges are also due to the duration of the mining projects – miners want longer contracts and now most renewable energy mining projects require at least a 10-year mine-life to be commercially viable,” he said. “For banks to take that kind of risk over a 10-year period is difficult.” Twomey said understanding credit risk around renewable power contracts was also still difficult. “For banks to allocate funds – in the region of $10-20m (to put a 10-15 megawatt solar PV farm in an off-grid mine perhaps) – the level of transaction cost, time and effort is very high without knowing the risks,” he said.

Twomey said ARENA was now in talks with several WA companies to build renewable energy projects combined with resources and he regularly holds workshops with resource companies assessing whether to integrate solar and wind power for off-grid sites. He advised many to start small and scale up over time. ARENA focuses on four key areas: secure and reliable grids; solar PV research and development; energy productivity and exporting renewable energy.

Davin Berelowitz (Tec-C Investment) and James Hockings (Lighthouse Infrastucture) will join Mak and Twomey as panelists on June 30, discussing Evolving Finance Options for Renewables for Mines.

The Canadian-based company – Energy and Mines – is holding the Summit – bringing together leading global ex- perts in mining, renewables and energy storage – in Perth for the first time from June 29-30.

Energy and Mines, 4-2450 Lancaster Road, SR Law Office, Ottawa, Ontario, Canada K1B 5N3

Over 250 mining, renewables, government and mine-energy delegates are expected to participate in this Summit focused on accelerating affordable, reliable, low-carbon power for mines.

Current mining participants include senior representatives from Newmont, Rio Tinto, BHP, Newcrest, Panoramic Resources, South32, Fortescue Metals Group, BBI Group, Western Areas, Independence Group, Gold Fields, Australian Garnet, Australian Vanadium, TNG, Pilbara Minerals, Agrimin Limited, and Oz Minerals. Other large industrial users with energy intensive operations are also participating in- cluding senior representatives from Sun Metals, Shell, Woodside Energy, and Alcoa.

An international group of renewables, hybrid-power and storage experts are also taking part including: SunSHIFT, Enel Green Power, Honeywell, ARENA, SolarReserve, Juwi Renewable Energy, Onetide Modular Systems, Aggreko, Adani Australia Renewables, Caterpillar, Advanced Energy Solutions, Hatch, ABB, Advisian, GHD, Conergy, Lighthouse Infrastructure, Energy Made Clean, Redback Technologies, MPower, Tec-C Investments, Energy Developments, Hydro Tasmania, and VSUN Energy.

For more details, visit Energy and Mines Australia Summit website.


Adrienne Baker at adrienne.baker@energyandmines.com, +1 613 680 2482
Cate Rocchi, Chief Executive Officer, Perth Media cate@perthmedia.com.au, +61 428 431 699

About Energy and Mines:

Energy and Mines is the leading global information and event media provider for energy management and operations of the mining sector. Through its global Summit series (Canada, South Africa, Chile, UK, Australia) web portal and newsletter, Energy and Mines brings together the mining and renewable energy sectors to drive solutions for affordable, reliable and sustainable power for mines.

About Adrienne Baker:

Adrienne is a global expert in renewable energy. She has been a director at Energy and Mines, Ottawa, Canada, for the past four years and a director of Canadian Clean Energy Conference for the past seven years. Prior to that, Adrienne was a producer at UK-based Green Power Conferences and was previously editor-in-chief at financial publishing firm Cross Border.

Social Media Trends: Whitehouse Joins Snapchat

Excellent social media presentation by Alecia Hancock, of Hancock Creative, at Leadership WA brekky this week in Perth. Thank you for these statistics and info. Perth Media needs a Snapchat specialist!

Blogging Tips: Media Training with Denmark Chamber of Commerce

Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!

1.     Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.

2.     The power of great writing is immense, to draw followers/customers.

3.     Positivity important.

4.     Sell your experiences.

5.     Promote events. Events generate news/customers/drives economic development.

6.     Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.

7.     Work out how to share your content.

8.     Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.

9.     Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.

10.  Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.

11.  Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.

12.  Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?

13.  Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.

14.  Always check facts.

15.  Understand copyright.

16.  Build your own collection of images.

17.  Use press release/presspack stories as blogs.

18.  Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.

19.  Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.

20.  Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.

21.  Identify your passions, your strengths, your interests.

22.  Tell only best stories, and start with the very best one first. Focus also on the opening para.

23.  Understand google rankings and the reason blogs impact on business sales.

24.  Develop relationships with other companies/bloggers/publications.

25.  Understand importance of themes in content creation and promotions.

26.  Do something every day, as part of your BD.

27.  Appeal to different target markets of your products. IE kid friendly; backpackers.

28.  Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.

29.  The only thing stopping you writing and promoting your business is you.

Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au