Case studies

Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

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PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

 This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.




Bryah Resources Testimonial for Perth Media: 'Management Well Prepared for Live Interviews'

 Picture by Jess Wyld Photography, Perth Media recommended photographer.

Picture by Jess Wyld Photography, Perth Media recommended photographer.

'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017. 

'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story.  She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'

Neil Marston, MD of Bryah Resources (ASX:BYH)

Thanks Neil!

Interviews secured included publications such as Miningnews.net, Paydirt, The West Australian, WA Business News, and ABC Radio.

 

Hong Kong Mines & Money Take Homes: Karratha tipped to be Global Mining City; Quant Funds Using AI to Trade ASX; Upping China IQ; and Claims Investors Using Lie Detectors on Conference Calls

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Small event, but some big fish showed and Perth Media will return in 2019.

HK Mines and Money 2018 Top Take Homes: Karratha is predicted to be one of world’s key mining cities; massive global quant funds using AI to trade in the milliseconds after ASX announcements go up; some traders are sending in drones to check on minesite activity and then shorting the stocks; others are monitoring companies with google earth and algorithms linked to social media to pick up emotive responses to companies; and many investors are switching on lie detectors on their smartphones to gather information on company leaders.

While not as many attendees as the last time I attended in 2010, speakers were excellent.

1.     Karratha and Pilbara to Rocket. Heavyweight international investors raved about the potential wealth development in the Pilbara, Western Australia. Many were making a real attempt to increase their own Pilbara knowledge, especially in the wake of China’s One Belt One Road expansion policies. Netherlands-based Willem Middelkoop, founder and chief investment officer of the Commodity Discovery Fund, says Karratha will be a major regional mining city in future. Keith Spence (Canada-based Global Mining Capital Corp) also has WA companies with Pilbara assets firmly in his sights.

2.     Investors Switching on Smart Phones with Lie Detectors/Drones Checking Minesite Activity. Frank Holmes, US Global Investors, was a standout speaker. He claims 70 per cent of stock trades now are done by quantitative funds (quants) using algorithms and artificial intelligence. Where once banks and big institutions focused on building teams of traditional finance analysts, things had rapidly changed. Claims were made that Vanguard, for example, has 50 people working on AI. Data collection is cheaper, easier and more efficient than ever. Fund managers are also switching on lie detectors on their smart phones when they took conference calls from MDs of mining companies, some investors targeting stocks to short were sending in drones over minesites to check real activity. One trader used google earth to monitor car parks of US department store Sears to check if company announcements accurately reflected actual visitors to stores. IE they counted the cars remotely. Some superb tips on how to strategically link your real time communications strategy to a rising stock price, in a fast-changing world. But you will have to sign up Perth Media to learn more about that! The quants are trading in milliseconds using emotive algorithms. While it was clear some knew much of this already, some miners in the room were bemused. ‘Don’t be intimidated by it, but you have to know what is going on,' Holmes said.

3.     6 Minute Pitches. Holmes again. He bluntly advised: if you want millennials to invest in mining, make your pitches efficient and concise in 6 minutes. No one wants to hear hour-long explanations of maps. If pitches didn’t improve and trading wasn’t made easier, the mining (particularly juniors) will continue to lose investment to easily-tradeable cryptocurrencies.

4.     Beware of letting risk adverse lawyers crush your press release. Your company’s narrative is crucial. If overly cautiously, your stock will fall, says Holmes.

5.     One Belt One Road. Rather than a resurrection of the single ancient Silk Road, this is more like a big octopus. It is a policy that is like many tentacles of many roads, leading to many joint projects in various countries, particularly Mongolia, Kazakhstan, Australia. There are many many more regions that have been earmarked by central Beijing for supply of raw materials for mega infrastructure such as bridges and rail networks. Jay Roberge, of Tehanna Capital, advises all, to seriously upgrade your China IQ. Last year the first cargo train went non stop from China to London, and don’t forget that China has put environmental protection at the top of the list of priorities. That policy will impact on decision making. All speaking agreed One Belt One Road will mean long-term huge demand for iron ore for steel.

6.     Intellectual Capital is Gold. Rick Rule (Sprott US Holdings), another heavyweight, reminded younger, less burnt investors, to follow intellectual capital and look less at the physical asset and the mineralization of the juniors, but more at the entrepreneurial leadership. ‘That strategy has served me very well over time,’ he said.

After being burnt from investing in California, he says: ‘the most dangerous politician is the one closest to you.’ He prefers tier 1 deposits in tier 3 countries to tier 3 deposits in tier 1 countries.  And don't forget. ‘Investors are not rational,’ Rule said.

- Cate Rocchi, Perth Media CEO

In Hong Kong last week, Perth Media organised media interviews for our client Australian Vanadium with Bloomberg, S&P Global, and Financial Times (London). Do you need some media assistance? Please get in touch.

https://www.bloomberg.com/news/articles/2018-04-09/vanadium-batteries-need-elon-musk-moment-to-kick-start-market

 Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

 

 

 

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

 Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

 Ming Johanson generously shared social media wisdom

Ming Johanson generously shared social media wisdom

 

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

 Putting the AI kit together to talk to Google

Putting the AI kit together to talk to Google

Perth Media Monthly Blog Packages Discounted Until 31/1/18

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Blogs, linked to your company website, educate and connect your customers to your products and services.

Did you expect to have written way more blogs in 2017, than you actually did. Maybe time to admit defeat, and hire an expert to do the job. Our writers are all former reporters and produce excellent written content.

For those booking prior to 31/1/18, there is a special 3-month trial offer available, with a PR option, if required.

Hurry now, this offer is strictly limited.

For a sneak peak at the high-quality, consistent news blogs our team produces, go to Rockcliffe Winery.

Contact Cate Rocchi, cate@perthmedia.com.au

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Perth Media CEO Speaks to Triple M's Rural Focus on WA Domestic Violence Initiative

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Perth Media CEO Cate Rocchi, who is also the voluntary chair of not-for-profit Linkwest, talks about how community resource and neighbourhood centres are supporting WA Minister for the Prevention of Family and Domestic Violence's recent domestic violence initiative. Here is the podcast.

https://www.mediastatements.wa.gov.au/Pages/McGowan/2017/11/16-days-of-action-to-stop-violence-against-women.aspx

https://www.linkwest.asn.au/

 

 

Innovation in Media Podcast 1: Charlie Caruso and Communicating with Gen Y

Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.

The interview is with Perth Media CEO Cate Rocchi.

Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.

Some work for overseas publications, while others write locally.

 

Perth Media to Attend Emergence Creative Festival in Margaret River WA (March 21-24)

Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi

http://www.emergencecreative.com/

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Innovation in Media: Research Project

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Innovation and Media: Are you a reporter, working in-house in a comms department, and/or offer social media/branding services? What are you doing to innovate in the media sector. Am producing a series of podcast interviews/blogs on this for a Leadership WA project, as part of Signature program 2017. Please get in touch if you want to take part. If you are in Perth, I would like to pop out and meet up, but interstate or overseas also welcome via phone. Yes, it will be good info for Perth Media, where the blogs will feature, but also a learning tool for many.  Cate Rocchi, cate@perthmedia.com.au

 

Perth Media's New Service Brochure