Perth Media in The News

Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

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PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

 This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.




New Perth Media Office: 47 Hampden Road, Nedlands

 Come in and see us!

Come in and see us!

To celebrate our new office opening!

For the next month, we are offering exclusive Media Release writing services. For $350 (plus GST) you can hear a presentation on how a modern media firm operates and draft a tailored media release/blog for your company/organisation with one of our experienced consultants. Only 8 spaces available. Contact cate@perthmedia.com.au to secure your place today. Terms and conditions apply. Offer expires 1 November, 2018.

Reaching 40000+ Readers: Perth Media Clients and Partners Feature in WA Business News' Adapters Column

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Perth Media clients and partners are continuing to reach 40,000 plus audiences by being incorporated in WA Business News Daily e-news bulletins.

Here are the first couple Adapters, spreading innovative news of Perth Media, its partners and  small business, start-up and not-for-profit clients.

https://www.businessnews.com.au/article/Joondalup-Bike-share-Planning-for-Success

https://www.businessnews.com.au/article/Perth-Media-Official-Partner-for-Energy-and-Mines-in-Perth-June-27-28

The opportunity is only available to Perth Media clients. Terms and conditions apply, it is only for clients on monthly retainers.

 

Perth Media Official Partner for Energy and Mines Summit in Perth, June 29-30, 2018

Australia becoming the Global Centre for Renewables for Mines

Perth, Australia, April 25, 2018: As recent project announcements show, the number of Australian mining operators seriously assessing and investing in renewables is growing rapidly. Driven by favourable economics and additional benefits including carbon reductions and social license, major and mid-tier Australian mines are adopting renewables.

South32 recently announced its 3MW solar farm for its Cannington mine in Queensland for which SunSHIFT is providing its re-deployable solar solution. Once complete, this will be the second largest solar project for a remote, off-grid Australian mine.

Similarly, Image Resources is investing in a 3-4 MW solar farm adjacent to its Boonanarring mine and processing plant, which are currently under construction. This ‘behind the meter’ solution will deliver around 25% of the facilities electricity needs. GMA Garnet, a leading supplier of garnet used in blasting and water jet cutting, has locked in energy prices for the next 13 years for its Western Australia operations through a long-term power purchase agreement for wind and solar.

OZ Minerals also recently announced plans to build a solar and battery storage facility at its Prominent Hill mine in South Australia, and is looking at further investments in renewables to support other projects in the region. The mine also became the first resource company to sign a transmission cost partnership with a renewables developer through its recent deal with SolarReserve.

Finally, New Century Resources is investing in SunSHIFT’s portable and scalable solar system to supply power for the refurbishment of its Century mine at $120/MWh which is a fraction of the $400/MWh it had been paying to run diesel during Care & Maintenance.  And Copper Mines of Tasmania (CMT) has an ambitious plan to make Mt Lyell on Tasmania's west coast Australia's first zero emissions mine through investments in electrification and renewables.

In addition to these projects, there is quite simply a wealth of major mines and mid-tier leaders at various stages if assessing and approving renewable energy investments for remote and grid-tied sites. While these projects are not yet public, many will be showcased at this year’s Energy and Mines Australia Summit on June 27-28 in Perth.

"What we are seeing is quite a transformation in the market around mining companies' appetites to adopt renewable energy generation,” comments Will Rayward-Smith, General Manager, SunSHIFT. "Scalability is very important because mining companies want to include a renewable option but may not want to progress to a high penetration system straight away.”

"At sites where we also integrate wind, the mine can offset more than 70% of its fossil fuel usage,” observes Amiram Roth-Deblon, Head of Global Business Initiatives, juwi Renewable Energies. “We are currently designing such solar-wind-battery hybrids for multiple sites in Western Australia."

This heightened activity has positioned Australia as the fastest growing market for renewables for mines.  Senior mining representatives are now preparing to meet with global renewables experts in Perth this June 27-28 to discuss renewables integration. This 2nd annual Energy and Mines Australia Summit, features presenters from BHP, Sandfire Resources, Fortescue Metals Group, Rio Tinto, South32, Nyrstar, Oz Minerals, Australian Vanadium, Panoramic Resources, Montezuma Mining Company, Resolute Mining and Gold Fields.

SunSHIFT is the in association sponsor for the Summit which offers a complete picture of current opportunities and challenges in integrating alternative energy options for remote, fringe-of-grid, and grid-connected mines. The Summit is also being supported by juwi Renewable Energies, VSUN Energy, Hatch, Aggreko, Zenith Energy, and ONETIDE Modular Systems.

For more details on these projects and the upcoming Summit visit Energy and Mines Australia Summit website.

About Energy and Mines:

Energy and Mines is the leading global information and event media provider for energy management and operations of the mining sector. Through its global Summit series (Canada, South Africa, Chile, UK, Australia) web portal and newsletter, Energy and Mines brings together the mining and renewable energy sectors to drive solutions for affordable, reliable and sustainable power for mines. www.energyandmines.com

Contact: Adrienne Baker, Director, Energy and Mines, adrienne.baker@energyandmines.com or +1 819 319 3101

 

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

 Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

 Ming Johanson generously shared social media wisdom

Ming Johanson generously shared social media wisdom

 

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

 Putting the AI kit together to talk to Google

Putting the AI kit together to talk to Google

PING's Inspire: 2nd Innovative Farm Summit for WA Farm Businesswomen March 27-28, 2018

 PING WA chair Bronwyn Fox in Dandaragan

PING WA chair Bronwyn Fox in Dandaragan

‘Inspiring Farmers to Lead Profitable Businesses’

Partners in Grain WA (PinG WA) expects more than 200 businesswomen from Western Australia’s Wheatbelt to attend its second INSPIRE Summit at the Esplanade Hotel, Fremantle from March 27-28.

PinG WA Chair Bronwyn Fox, who lives in Dandaragan, said: “I am delighted to announce the second PinG WA INSPIRE Summit is nearly sold out. This year more than 200 leading rural businesswomen from all over Western Australia will come together again in Perth to learn and improve their business skills and network with other successful agribusiness owners.”

Mrs Fox said the PinG WA Summit and its many workshops held in WA’s regions, in the past few years, focused on learning successful farm business skills. “Farm business skills are not just about increasing production,” she said. “Production is key, but managing costs and markets are also imperative.”

“Good leadership is also important, and that is about empowering the people around you and understanding a team approach is essential to a successful farm business.”

Women attending the conference will travel from across and beyond the traditional Wheatbelt areas – as far as Gascoyne River in the north across to Southern Cross and the Esperance region. There are also women from varied enterprises as well as just grain farmers. In the past Bronwyn’s Dandaragan farm has grown canola, wheat and barley and now grows lupins for sheep flocks but specialises in potatoes, reflecting the growing diversity of WA’s agribusiness sector and the fact that the conference program will be attractive to farming businesses generally, not solely grain growers.

The two-day summit is aimed at women who already know the fundamentals of operating a farm business but are keen to learn more. Differentiating it from other conferences, and ensuring the focus remains true to its objectives, INSPIRE is only open to farmers, sponsors and speakers. The event is nearly fully booked with less than 10 spots remaining.

Speakers include: Matina Jewell (sponsored by Plum Grove) lessons of leadership and resilience; Nadine Campion (sponsored by the RRR Network) on 10 Seconds of Courage; Dr Cheryl Kalisch Gordon (Rabobank Senior Grains & Oilseeds Expert); Esther Jones (Nailing It: presenting well and articulating your message); and Dr Joyce Chong (The Skill Collective) on wellbeing. There will also be informative sessions on managing risks and a host of growers sharing skills and experiences within the panel and concurrent sessions.

INSPIRE Coordinator Erin Green, who is also a grain grower in Yuna (north-east of Geraldton), and past PinG WA Coordinator said: “As a not-for-profit, the opportunities PinG WA provides are otherwise unavailable or inaccessible to farmers. Over the five years I’ve been involved, PinG has delivered approximately 100 training events across WA to about 1400 growers. Although this event is aimed at women, more than 30% of PinG participants overall have been men. After PinG WA events were held, 99% of participants recommended the training to other growers.”

The event’s official partners are Rabobank and Plum Grove, while sponsors are RSM, Planfarm, HopgoodGanim Lawyers, Grain Industry Association of Western Australia and the Department of Primary Industries and Regional Development. Project funding has been secured with the Grains Research and Development Corporation, the RRR Network and the Department of Communities’ Grants for Women.

Rabobank regional manager for Western Australia Crawford Taylor said Rabobank was delighted to again be supporting the INSPIRE Summit. “The first summit was such a success, showcasing the crucial role women play in their business, community and family,” Mr Taylor said. “The 2018 Summit will build on that positive momentum, providing women with the opportunity to further develop their leadership and management skills. And this includes understanding global consumer trends and how grain growers can position their business to stay ahead of the game, with the bank’s grains analyst Cheryl Kalisch Gordon to set the scene by delivering the first presentation of the summit.”

Rikki Foss, Marketing Manager at Plum Grove, said the best investment within this industry was with its people and its community. “INSPIRE Summit provides many opportunities to enhance women’s skills and passion for their businesses and communities,” she said. “A few years ago Plum Grove had the opportunity to meet Matina Jewell and since then we have wanted to bring her back to Western Australia. The INSPIRE Summit has given us the opportunity to introduce you to a remarkable woman who has faced many challenges on and beyond the battle field. Matina truly represents the word ‘resilient’ and we look forward to you hearing her story.”

Ryan White, Senior Associate within HopgoodGanim Lawyers’ Agribusiness team is speaking at the event. He said: “When working with our agribusiness clients, we are constantly impressed by the contribution farming women make to their businesses, families and the communities they live in. But at the same time, we also recognise how important it is farming women get the opportunity to connect with their peers and share knowledge. The opportunity to be involved with and support a conference focused entirely on the professional and personal development of farming women was something we grasped with both hands. We are proud to be a part of a forum that celebrates farming women and supports them in learning new skills, making new connections and planting the seeds for growth and development in their businesses.”

Cameron Weeks, Farm Management Consultant at Planfarm, said: “Women are so often underestimated with regards to the role they play in farm businesses so any forum that brings them together as businesswomen is not to be missed. We welcome the chance to be involved in the summit and hope that we can help inspire the women attending to sustain or further develop their key business roles. The forum will feature leading women in WA agriculture in attendance and, as business advisers, we are looking forward to the event a great deal.”

“RSM have chosen to be a part of INSPIRE again in 2018 following their involvement in the successful INSPIRE 2016,” said Jo Gilbert, director of RSM Australia Pty Ltd. “RSM was established in Western Australia over 95 years ago and in that time we have seen the traditional roles of women in farming businesses change substantially. Women in today’s farming businesses embrace technology and realise the power of connectivity – both with their peers and their advisors. Through our large network of 30 offices across Australia we aim to keep up with the changes as they occur in business and use this knowledge to help our clients confront their challenges head on.”

Please contact:

Partners in Grain WA
Chair
Bronwyn Fox
bronwynfox@westnet.com.au; 0427447412

INSPIRE Coordinator
Erin Green

inspire@pingwa.org.au; 0429108936

Perth Media
Cate Rocchi

cate@perthmedia.com.au; 0428431699

ABOUT PARTNERS IN GRAIN WA

Through the opportunities offered, PinG WA hopes to strengthen farm businesses and generate innovation within the agricultural industry.

For more information go to https://pingwa.org.au/
or Like Facebook Partners in Grain WA or follow twitter PinG WA.

Partners in Grain WA (PinG WA) is a not-for-profit organisation that provides locally relevant, personalised training for Western Australian broadacre farmers. As a state based organisation PinG WA has an alliance with similar entities covering NSW, QLD, Vic/Tas and SA. Each state entity operates according to its growers needs.

In WA, the Coordinator and volunteer Board work to facilitate professional development where and when it’s required. This involves coordinating relevant events and opportunities that provide targeted training specific to farm businesses.

As PinG WA is not a commercial organisation, it does not compete with services that are already available. Its role is to provide services and opportunities that are not being delivered or are not readily accessible in rural WA.

According to the Department of Agriculture and Food, wheat is the major grain crop in WA, making up 70 per cent of total annual cereal production and generating around $A2 billion for the state economy each year. Wheat production occurs across the WA Wheatbelt on 4000, mostly, family-run farms ranging in size from 1000 to 15,000 hectares. WA generates 8-10 million tonnes of wheat per annum which is 50% of Australia’s total annual wheat production.

Perth Media to Attend Emergence Creative Festival in Margaret River WA (March 21-24)

Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi

http://www.emergencecreative.com/

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Innovation in Media: Research Project

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Innovation and Media: Are you a reporter, working in-house in a comms department, and/or offer social media/branding services? What are you doing to innovate in the media sector. Am producing a series of podcast interviews/blogs on this for a Leadership WA project, as part of Signature program 2017. Please get in touch if you want to take part. If you are in Perth, I would like to pop out and meet up, but interstate or overseas also welcome via phone. Yes, it will be good info for Perth Media, where the blogs will feature, but also a learning tool for many.  Cate Rocchi, cate@perthmedia.com.au

 

Perth Media Valued Contractors' Seminar 2017

 From left: Perth Media Creative & Digital consultant  Andal Shreedaran , transcription expert  Janine Precious Taylor , our bookkeeper  Jackie Roufail , and Red Head Communications cultural awareness expert  Tanya Finnie  who was a special guest.

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

Really great day yesterday at the annual Perth Media Valued Contractors' Seminar. Here is a picture of the best looking of those who attended! Perth Media Creative consultant Andal Shreedaran presented on the Future of Content Research, transcription expert Janine Taylor shared some of her international projects, our bookkeeper Jackie Roufail, of Jackstar Bookkeeping, had some great work-life stories and Red Head Communications cultural awareness expert Tanya Finnie was an excellent special guest. Thanks also to business coach and film producer Josh Horneman, supporter Patrick Horneman (Media Super), film maker Courtney Waller, graphic design student Nic Van Straalen, student Jack Jones, editor Torrance Mendez, and Matt Seeds, of Inspired IT. Thanks for taking the time on a busy Monday. Perth Media appreciates all of you, your work is first class, and impact substantial.

- Cate Rocchi

Classical St George's Concert Strikes a Chord with Sally and Family

I wouldn’t class myself as your average classical concert goer. Yes, I played the violin at senior school but that was 30 years ago. I’ve even been to the Royal Albert Hall in London for the Proms, but the ticket was a present from my widowed father who was looking for someone to accompany him.

But now in middle age – with children a little older and a bit more time on my hands – I was keen to explore classical music a little further to discover whether I would find a concert an uplifting and enriching experience.  What’s more I wanted to see if my 16-year-old daughter would appreciate some of music’s finest classical pieces.

Cathedral backdrop

The second of the 2017 St George’s Concert series featured the West Australian Symphony Orchestra Concertmaster - the world-class violinist, Laurence Jackson, and internationally-acclaimed organist and choral conductor, Joseph Nolan.   Four concerts are being staged this year.  The setting was the magnificent St George’s Cathedral, which is 130 years old and has high arches with beautiful stained-glass windows. As we took our seats, we were told to refrain from coughing and paper shuffling as the event was being recorded by the ABC for broadcast on 97.7 Classic FM.

The concert

The concert featured eight pieces, all very different in style and rhythm.  The Chaconne in D Minor by Bach was extremely challenging for any experienced violinist.  It’s a long solo piece, but the audience, myself included were captivated. It was dramatic and striking and we were left in awe of Laurence Jackson’s talent.

Beethoven’s Sonata number 5 for the piano and violin is also known as the Spring Sonata and is noted as being one of his most finest. The performance made full advantage of the power and range of the instruments.  Pianist Joseph Nolan impressed me with his intricate finger work. 

I instantly recognised Toccata Symphony number 5 by Widor. I’ve sat through many weddings, and this is apparently one of the most requested wedding day pieces in the world and one of the most popular organ symphonies.  It has a sturdy melody and the organist’s feet and fingers were kept extremely busy, maximising the organ’s capabilities. 

The West Organ is located on a specially-constructed gallery at, you’ve guessed it, the west end of the cathedral.  This organ is one of the largest mechanical action instruments in WA and really is quite breathtaking and fits in so well with the surrounding architecture of the nave. A link up to a screen at the front of the cathedral ensured that we could see quite clearly the organist’s adept and skilful finger work taking place high above.

There was an intermission in the middle and we were served warm and spicy apple juice in the Burt Memorial Hall – just what was needed on one of the coldest winter nights in Perth.

Audience reaction

Alison Bevan and Rae Metcalf occupied the neighbouring seats to me and, when the concert was over, we started chatting.

“The standard of playing tonight was exemplary, and what a variety of pieces, the first half included more regular, easily recognised pieces, whilst in the second half they were more-light hearted.  Just think about it, these talented composers who created these masterpieces one or two hundred years ago, they’re very complex pieces, it’s just amazing” said Alison.

“Yes, they are both so accomplished. Joseph was playing the organ like a virtuoso, his legs and hands, his whole body worked that organ,” added Rae.

At the age of sixteen I wasn’t sure what my daughter would make of it. It’s hard to get her to sit still, and off her mobile phone or laptop, so a two-hour classical concert, would that have been hard to digest?

“It has been relaxing; the music has real depth and I’m blown away by the violinist and organist,” she said.  “It has been a very calming, enjoyable evening and this charming cathedral, which I’ve never visited before, has left me in awe, it’s been the perfect setting.”

I couldn't of said it better. Delightful.

There are two more classical concerts to come in 2017 as part of the St George's Concert Series, Bach to Bernstein (St George's Cathedral Perth) and Handel's Solomon (Perth Concert Hall).

 

REVIEW BY SALLY GRANDY

Perth-based writer Sally Grandy attended the 2nd concert, The WASO Concertmaster, in the St George's Concert Series in Perth last Monday night. Sally formerly worked as a journalist for the BBC and ITV News in UK for decades, before leaving the shores of Southampton and arriving in Perth in 2013.  She is mum to four children and passionate about the written word.