Content Creation

Coming Soon: Perth Media's Adapters Podcast with Torrance Mendez

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Perth Media consultant Torrance Mendez, a seasoned professional and one-time news reporter, this week begins a new Adapters podcast series, interviewing small businesses and organisations about their history, products, dreams and innovations.

He will be working this afternoon from our partner recording studio at a Vic Park location.

The first guest is Jackstar Bookkeeping’s Jackie Roufail!

Media Monitoring: Perth Media's Top 5 Recent PR Results

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Perth Media continues to log excellent results. Our top five recent include three ASX-listed clients as well as two of Perth Media’s Adapters clients: one utilising our Written Adapters service and the other advertising her brand through our first ever Adapters Film.

 1. Australian Mining Review’s ‘In the Spotlight’ series focused on Renascor Resources Managing Director, David Christensen.

 2. Prestigious global financial publication Acuris/Mergermarket featured Bryah Resources after an interview at Diggers & Dealers last month: ‘Bryah Resources could seek further JV opportunities as manganese strategy advances.’

 3. Adapters Film is up and running. Here is the first: Marina’s Ambrosia short film.

 4. Several clients appeared in Stockhead, including Australian Vanadium Limited, on lower vanadium prices prompting new Vanadium Redox Flow Battery (VRFB) developments.

 5. Through our Written Adapters product, Raj Singh of RealIQ outlined his novel co-living accommodation developments in India.

- Janine Taylor, Consultant, Perth Media

 

Adapters: Perth's Real IQ Seeks Investment for Co-living Accommodation in India

Real IQ’s Raj Singh has launched Boston Living

Real IQ’s Raj Singh has launched Boston Living

Perth entrepreneur and real estate owner, Raj Singh, is teaming with an Indian property development group to deliver a revolutionary form of co-living accommodation in India that aims to attract Australian investors.

His real estate company, Real IQ in Northbridge, signed a joint venture with INCOR Group of India to provide fresh, purpose-built homes for university students and IT professionals in the teeming sub-continent.

“About 13 per cent of Indians migrate to other states for education, employment or marriage opportunities. That’s more than 150 million people,” Mr Singh says. “About 50 per cent of them are aged 18 to 35, and they need a place to live. Existing rental stock, which is not organised, is grossly inadequate to meet demand.”

Co-living is the answer, he says. For a set fee, tenants get purpose-built apartments with all essentials, including furniture, laundry, cooked food and even Netflix TV.

Two people who may or may not know each other cohabit separate beds in a one-bedroom unit; four people in a two-bedroom unit and, in each case, they share lounge, kitchen and toilet. As well, there are premium studio units for one person, targeted at the business community.

“We’re not selling apartments,” Mr Singh says. “We take the whole building and operate it like a hotel. It’s a new way of tenanting apartments that is more efficient and less costly. And funkier.”

Fully furnished homes will cost 10 to 15 per cent less than what tenants now pay, with the bonus of better locations, services and quality, inclusive pricing and onsite security staff.

Mr Singh says they fill a growing need for good accommodation in bustling hubs of education and technology in the metros of Bengaluru, Chennai and Hyderabad.

The target group is millennials – 18 to 35-year-olds – comprising students and professionals, a significant number of whom hold well-paid jobs with global tech giants.

Real IQ’s joint venture partner, INCOR Group, is one of South India’s most respected corporate houses in real estate. The group services more than 3600 families and INCOR has a penchant for building well-knit and vibrant communities. Through the Omni chain of hospitals, comprising six hospitals with more than 850 beds, the group also has a major presence in healthcare. In view of the considerable unmet need for organised accommodation, INCOR has launched Boston Living, a co-living brand that seeks to create a unique living experience.

Boston Living is renovating a former 260-room block of flats in Hyderabad to provide 500 co-living beds, to demonstrate the lifestyle. A new 500-bed development in Chennai is scheduled for completion in six months, to be followed by another with 1500 to 2000 beds in 18 months. A new 1000-bed complex is planned for Bangalore. Land is already set aside. Boston Living aims to incorporate 15,000 to 20,000 beds of premium co-living by 2023.

Mr Singh plans to fund the project by pitching to Australian institutional investors and high net worth individuals. Australia’s low interest rates will lead investors to diversify into emerging overseas markets, he predicts. Under Prime Minister Narendra Modi, India’s economy is geared to double in five years’ time, spurred on by regulatory changes to attract foreign investment.

Mr Singh was born and raised in India and has more than 17 years’ experience in real estate in New Zealand and Perth.

He took note of India’s booming economy and spent 18 months researching its property market and tax structures, the latter to provide solutions for investors outside of India.

Mr Singh teamed up with property developer, INCOR Group, where an old friend, Surya Pulagam, was at the helm. They planned co-living projects under the banner, Boston Living, to meet accommodation demands of an increasing number of young people in fast-growing cities.

“Our goal is to get the millennials to switch to co-living from traditional home rentals,” he said.

According to his research, India’s 3.6 million beds in the shared rental market in 2018 will grow to 5.7 million by 2023. Co-living’s 2.6 per cent of rentals will grow to 8.3 per cent in that timeframe.

Nearly 40 per cent of India’s millennial workforce are migrants. About 4.7 million migrant millennials are employed in the service sector across India’s top seven cities, a figure expected to increase to approximately 7 million by 2023. Most of them stay in unorganised rented accommodation.

For more information please email: raj.singh@realiq.org

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Perth Media's 'Adapters Short Film' Launches with Marina's Ambrosia

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Perth Media Adapters are now available as short films, as well as 600-word written columns.

Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.

Marina’s Ambrosia is the first one!

Adapters has profiled many dynamic people driving innovative Australia enterprises so far.

Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.

Perth Media services have adapted and grown to meet rising demand for video production.

“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.

“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”

Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.

“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”

Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.

“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Adapters: Boutique Business Consultants Illumium Launch in Perth

Paul Clarke and Josh Horneman:    Switching On to Modern Business Demands

Paul Clarke and Josh Horneman: Switching On to Modern Business Demands

Perth consulting duo Paul Clarke and Josh Horneman have combined forces to launch Illumium, a boutique consulting practice switched on to the common demands of businesses and organisations.

With a background of running their own businesses, both in the UK and Australia, Illumium is able to relate closely to the many challenges that business owners and organisational executives go through daily from a strategic basis.

Illumium is recognisable from the pragmatic approach taken when conducting their business.

As Mr Clarke explains “If people expect us to turn up in a suit with a briefcase, and a six-step process to success, they’re always disappointed! We simply treat every project as though we are a part of the business we are working with.”

Illumium helps business to achieve their growth aspirations and goals by providing an external perspective to overcome a variety of day-to-day commercial and operational challenges.

“A major differentiator is the investment in our own cloud software solution, VentureCast. We use it to practically and cost effectively provide strategic planning, support funding applications, help with growth planning or to build an internal business case.” said Mr Horneman. “VentureCast, along with our advisory support, is a unique and powerful combination which speaks the language of business, often resulting in light bulb moments for clients, which is great.”

The business benefits from a unique creative flair, thanks to the founder’s unconventional careers. Mr Clarke has been a music composer for artists, film and television for over 35 years and Mr Horneman runs a film and television production company, recently completing a project that stars comedy legend John Cleese.

An awareness of the economic pressures faced by business has led Illumium to identify and unlock funding support for some of its clients, through initiatives such as The Entrepreneurs ProgrammeASBAS Digital SolutionsAccelerating Commercialisation, Industry Facilitation and Support Program and Indigenous Business Australia.

“Many business owners are unaware of the various funding pools available to assist them with growth activities. Having up to 50% of a project matched funded is often a light bulb moment and can make all the difference for clients.” Mr Clarke explained. “Utilising the funding available has had a major benefit for many of the clients we work with across diverse areas such as; defence, the arts, construction, technology and indigenous business. It has enabled us to make a real difference in the key areas of strategic, growth and marketing planning, as well as mentoring and other supporting services.”

To schedule a free discovery session with Illumium visit their website www.illumium.com.au

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Adapters: Perth Business Captivate Connect Keeps Customers Calling Globally

Captivate Connect Mark Horwood

Captivate Connect Mark Horwood

Perth-based company has revolutionised the dreaded 'on hold' experience by developing new technology that transforms call wait times into payday time.

Mark Horwood, chief executive officer of Captivate Connect, compares being on hold as akin to waiting for luggage at an airport. “There’s nothing you can do but stand and wait.”

His company, now run from modest offices in Burswood, stunned the corporate world in 2002 by offering daily news, sport and weather information to callers on hold.

“Commercially, it was very successful for us. The technology was internet-based to help accommodate the immediacy of updating the daily news and sport,” Mr Horwood said.

Captivate Connect is now inspired by internet multimedia technology and once again is refining the “on hold” experience; this time for mutual enrichment of callers and businesses.

The company sponsored a website called Horrible on Hold to determine exactly what people disliked about waiting on hold. There was an overwhelming response that it’s generic, repetitive and boring.

“This wasn’t anything new to me,” Mr Horwood said, “but how can we play audio everyone will be happy with? We give them the choice.”

Music not your thing? Perhaps a quiz or a podcast may be more up your alley. Globally, this interactive-on-hold has never been done before and there’s no-one else who can do it, he says.

Callers become immersed in the business, causing these callers to become loyal brand ambassadors, relaying their experiences to friends and associates – in turn, boosting sales.

“The only way to win word-of-mouth referrals is by delivering an experience that exceeds expectations,” Mr Horwood says.

Interactive-on-hold collects caller data. A caller being directed to the sales department can be offered a brochure on any new/best-selling products. The Caller opts to receive the brochure by entering their number, it is then sent via text and, in return, the sales team effectively gathers the caller’s details to follow-up.

After two minutes, callers are invited to leave their name, number and reason for calling to receive a call back. This costs as little as $1. Mr Horwood believes businesses employing more than 20 people would readily pay $1 to retain a customer.

Statistics suggest that, within five years, 68% of all business transactions will involve the human voice – down from today’s 72% – but the importance of these transactions will become more valuable.

“Fax is virtually redundant, snail mail doesn’t work, and trying to get anybody to respond to emails is like pulling teeth, which is why we’re seeing a shift back to phones,” Mr Horwood says.

Visit www.captivateconnect.com to find out more.

This column is part of the Adapters series produced by Perth Media. It profiles Perth Media small business and not-for-profit clients exclusively.

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Adapters: Perth Naturopath Amanda Hobley's Retreats Help Lead Business People to Better Health

Perth naturopath Amanda Hobley

Perth naturopath Amanda Hobley

Perth naturopath Amanda Hobley is leading business people to better mental and physical health through personally-guided retreats to Kerala in India and, locally, to Chittering, north of Perth, at two upcoming exceptional retreats.

Mrs Hobley’s next Indian retreat, a revitalising two-week health trip to an Ayurvedan resort in  Kerala, runs from August 10-24, 2019, while the Chittering Spirit of the Land retreat is next month, May 17-19, 2019.

In India, the party will eat vegetarian food in a lush paradise and receive Indian herbalist consultations and various relaxation treatments. She also guides weekend retreats closer to home in Chittering where clients can relax in a beautiful Australian bush setting.

“It’s about getting out of routine and into the rhythm of nature,” Ms Hobley says.

“In our culture, success means working extremely hard, often in environments that are quite toxic, so people can be going to work and experiencing huge amounts of stress. For example, they may feel like they’re being chased by a lion every day and this will trigger a massive stress response that is hugely detrimental. However, immersing yourself in nature can rebalance your emotions and be enormously beneficial.”

In her popular clinic, she has helped dozens of Perth clients, over the past decade, recognise that stresses as well as old traumas or belief systems maybe be adversely affecting their current health and wellbeing.

Mrs Hobley is also an expert in BodyTalk therapy. For this, muscles are posed a series of painless yes/no prompts and the response is gauged to determine bodily imbalances. She then taps the subject’s head, chest or navel to stimulate or accelerate its natural ability to balance itself.

“My passion is to help people who are very stressed understand that their stress is impacting on their physical, emotional and mental health,” Ms Hobley says. Among many aims, she focuses on improving their energy, clarity and stamina as well as helping clients feel calmer and uplifted.

“There are so many beautiful herbs and nutrients that help support your ability to cope with stress by giving you energy and stamina,” she says. “Many herbs calm the nervous system, so really do bring down anxiety.”

Amanda has been inspired by her personal experience, and the women she works with, to create a four-week online course to reduce the triggers of stress and increase ways to care, love and nurture yourself. Amanda will support you every step of the way and share new meditations and techniques that are simple and effective, creating a new way of responding to the stresses in your life. 

She is also an expert in iridology.

Amanda Hobley Reconnect & Restore

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Adapters: Perth Businesswoman Tanya Finnie Launches Cultural Intelligence Magazine

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Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.

She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.

“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”

Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.

Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.

Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.

Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.

“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”

In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.

Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.

Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.

The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.

Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.

She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.

“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.

See: Cultural Times Visit: RedHead Communications

This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.

Series of Cracking Films for Australian Vanadium

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Perth Media’s film for Australian Vanadium’s Pre Feasibility Study for the Gabanintha Vanadium project in Western Australia. Editing by Courtney Waller.