Cate Rocchi

Media Monitoring: Perth Media's Top 5 Recent PR Results

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Perth Media continues to log excellent results. Our top five recent include three ASX-listed clients as well as two of Perth Media’s Adapters clients: one utilising our Written Adapters service and the other advertising her brand through our first ever Adapters Film.

 1. Australian Mining Review’s ‘In the Spotlight’ series focused on Renascor Resources Managing Director, David Christensen.

 2. Prestigious global financial publication Acuris/Mergermarket featured Bryah Resources after an interview at Diggers & Dealers last month: ‘Bryah Resources could seek further JV opportunities as manganese strategy advances.’

 3. Adapters Film is up and running. Here is the first: Marina’s Ambrosia short film.

 4. Several clients appeared in Stockhead, including Australian Vanadium Limited, on lower vanadium prices prompting new Vanadium Redox Flow Battery (VRFB) developments.

 5. Through our Written Adapters product, Raj Singh of RealIQ outlined his novel co-living accommodation developments in India.

- Janine Taylor, Consultant, Perth Media

 

Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

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On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Adapters: Perth's Real IQ Seeks Investment for Co-living Accommodation in India

Real IQ’s Raj Singh has launched Boston Living

Real IQ’s Raj Singh has launched Boston Living

Perth entrepreneur and real estate owner, Raj Singh, is teaming with an Indian property development group to deliver a revolutionary form of co-living accommodation in India that aims to attract Australian investors.

His real estate company, Real IQ in Northbridge, signed a joint venture with INCOR Group of India to provide fresh, purpose-built homes for university students and IT professionals in the teeming sub-continent.

“About 13 per cent of Indians migrate to other states for education, employment or marriage opportunities. That’s more than 150 million people,” Mr Singh says. “About 50 per cent of them are aged 18 to 35, and they need a place to live. Existing rental stock, which is not organised, is grossly inadequate to meet demand.”

Co-living is the answer, he says. For a set fee, tenants get purpose-built apartments with all essentials, including furniture, laundry, cooked food and even Netflix TV.

Two people who may or may not know each other cohabit separate beds in a one-bedroom unit; four people in a two-bedroom unit and, in each case, they share lounge, kitchen and toilet. As well, there are premium studio units for one person, targeted at the business community.

“We’re not selling apartments,” Mr Singh says. “We take the whole building and operate it like a hotel. It’s a new way of tenanting apartments that is more efficient and less costly. And funkier.”

Fully furnished homes will cost 10 to 15 per cent less than what tenants now pay, with the bonus of better locations, services and quality, inclusive pricing and onsite security staff.

Mr Singh says they fill a growing need for good accommodation in bustling hubs of education and technology in the metros of Bengaluru, Chennai and Hyderabad.

The target group is millennials – 18 to 35-year-olds – comprising students and professionals, a significant number of whom hold well-paid jobs with global tech giants.

Real IQ’s joint venture partner, INCOR Group, is one of South India’s most respected corporate houses in real estate. The group services more than 3600 families and INCOR has a penchant for building well-knit and vibrant communities. Through the Omni chain of hospitals, comprising six hospitals with more than 850 beds, the group also has a major presence in healthcare. In view of the considerable unmet need for organised accommodation, INCOR has launched Boston Living, a co-living brand that seeks to create a unique living experience.

Boston Living is renovating a former 260-room block of flats in Hyderabad to provide 500 co-living beds, to demonstrate the lifestyle. A new 500-bed development in Chennai is scheduled for completion in six months, to be followed by another with 1500 to 2000 beds in 18 months. A new 1000-bed complex is planned for Bangalore. Land is already set aside. Boston Living aims to incorporate 15,000 to 20,000 beds of premium co-living by 2023.

Mr Singh plans to fund the project by pitching to Australian institutional investors and high net worth individuals. Australia’s low interest rates will lead investors to diversify into emerging overseas markets, he predicts. Under Prime Minister Narendra Modi, India’s economy is geared to double in five years’ time, spurred on by regulatory changes to attract foreign investment.

Mr Singh was born and raised in India and has more than 17 years’ experience in real estate in New Zealand and Perth.

He took note of India’s booming economy and spent 18 months researching its property market and tax structures, the latter to provide solutions for investors outside of India.

Mr Singh teamed up with property developer, INCOR Group, where an old friend, Surya Pulagam, was at the helm. They planned co-living projects under the banner, Boston Living, to meet accommodation demands of an increasing number of young people in fast-growing cities.

“Our goal is to get the millennials to switch to co-living from traditional home rentals,” he said.

According to his research, India’s 3.6 million beds in the shared rental market in 2018 will grow to 5.7 million by 2023. Co-living’s 2.6 per cent of rentals will grow to 8.3 per cent in that timeframe.

Nearly 40 per cent of India’s millennial workforce are migrants. About 4.7 million migrant millennials are employed in the service sector across India’s top seven cities, a figure expected to increase to approximately 7 million by 2023. Most of them stay in unorganised rented accommodation.

For more information please email: raj.singh@realiq.org

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Perth Media's 'Adapters Short Film' Launches with Marina's Ambrosia

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Perth Media Adapters are now available as short films, as well as 600-word written columns.

Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.

Marina’s Ambrosia is the first one!

Adapters has profiled many dynamic people driving innovative Australia enterprises so far.

Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.

Perth Media services have adapted and grown to meet rising demand for video production.

“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.

“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”

Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.

“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”

Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.

“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Adapters: Perth Businesswoman Tanya Finnie Launches Cultural Intelligence Magazine

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Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.

She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.

“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”

Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.

Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.

Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.

Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.

“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”

In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.

Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.

Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.

The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.

Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.

She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.

“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.

See: Cultural Times Visit: RedHead Communications

This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.

Adapters: Perth Media Films and Script Writing Wins Business for Our Clients

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Perth Media public relations firm is increasing collaborations with Australian film makers to tell corporate clients' stories.

 Bristow has been a highlight. Working with Courtney Waller Productions, dramatic footage depicted a rescue by helicopter at sea. The resulting film was used as a tool to pitch for business.

“We told the story of the people behind Bristow, their striving for excellence and how that drove them to perform daring rescues safely,” Rocchi said.

"The work is indicative of how our small public relations company has evolved into a multi-media firm. We work closely with film makers to ensure the right footage is shot and films are scripted and edited carefully to include correct messages, crucial facts and other important material. Our clients are typically extremely busy, and don't have media experience, we are stepping into film production because films are extremely effective at connecting with audiences. For businesses, that means good films are winning new contracts and investors."

Torrance Mendez, Perth Media’s creative digital consultant, has written several scripts.

At the height of the bitcoin frenzy, he wrote a script to launch the newly formed International Council for the Virtual Economy which was agitating for a regulatory body for virtual currencies.

“Fortunes were being made overnight but there was genuine concern that virtual currencies posed unacceptable risk that included money laundering,” Mendez recalled.

The narrative had to support the currencies because they created wealth, and cautiously introduce the benefits of a regulatory body. The video was launched in Dubai.

Bernard Shaw, director of Perth-based Red Empire Media production company, hired an American narrator and shot a fast-paced film.

“Our clients gave us great feedback on Perth Media being able to grasp the sometimes difficult and unusual concepts,” Shaw said. “This was particularly so when writing a script for the International Council for the Virtual Economy, which needed a strong understanding of the banking industry.”

Companies generally want videos to promote a product or service or to raise money for projects.

Another WA firm Callidus wanted to promote its unique services, customer focus and high engineering skills, once again Perth Media's script writing came to the party, working with Courtney Waller Productions.

This column is part of the Adapters series produced by Perth Media. It profiles Perth Media news, small business and not-for-profit clients, exclusively.

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Perth Media Adapters: Business Strategist Wendy Davies Joins Nexia in Perth

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More columns, written by Perth Media, are being published in WA Business News. Here is one of our favourites.

Nexia Australia has recently appointed Wendy Davies as a business advisory director in its Perth office to focus on strategic advice for small and medium businesses.

Ms Davies, who is originally from the UK, brings with her a range of high-level global experience. In WA, she is at the forefront of a new, innovative approach to accounting – a profession that can no longer rely on simply formatting tax returns.

In the Perth office of Nexia Australia, Ms Davies is offering bespoke advice to small and medium enterprises with annual turnover between $1 million and $20 million.

She works closely with start-ups and owners of small to medium-sized businesses, helping them understand and demystify the numbers side of the business. “It’s about identifying client needs – often focusing on cashflow forecasting and budgeting to help them manage and make informed decisions,” Ms Davies says.

Independent specialist advice can highlight opportunities not immediately apparent and potential problems can be foreseen before they are critical.

As Nexia’s business advisory director, Ms Davies visits clients’ operations, to educate and empower the owners. It is a new field for senior practitioners who have witnessed shrinking tax return work. “Technology enabled business owners and bookkeepers to do more, so those of us with accounting skills have had to adapt and innovate,” she says.

Ms Davies began her career 30 years ago in south-east England. After qualifying, she worked for a small practitioner in the northern city of York and bought him out when he retired. Her clients have the bonus of engaging the services of a former businesswoman. For over a decade in England she co-owned the accountancy practice which had 10 staff.

Her attendance at a migration expo in the UK led to an unexpected job offer in accounting in Perth. She flew to Perth in January 2008.

Here she became the only female director in the Perth office of her new employer UHY Haines Norton, a member of the global accounting network, UHY. She once again found herself as the only female director when the firm merged with rival Moore Stephens WA.

Ms Davies believes networking is key to ongoing success in her profession.

“In the past, the sector has been fairly complacent but a network of key business relationships will be critical to ongoing success, both personally and for the firm,” she said.

Prior to joining Nexia last month, Ms Davies had started a new firm, The Counting Room, to execute her advisory approach. “Before I joined Nexia, I made sure their values and approach aligned with how I saw the future of accounting, which includes advisory work and utilising softer skills to assist clients,” Ms Davies said.

In Perth, Nexia Australia is Western Australian owned and independently operated and a member of the global accounting giant Nexia.

This column is part of the Adapters series produced by Perth Media. It profiles Perth Media small business and not-for-profit clients.

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Reaching 40000+ Readers: Perth Media Clients and Partners Feature in WA Business News' Adapters Column

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Perth Media clients and partners are continuing to reach 40,000 plus audiences by being incorporated in WA Business News Daily e-news bulletins.

Here are the first couple Adapters, spreading innovative news of Perth Media, its partners and  small business, start-up and not-for-profit clients.

https://www.businessnews.com.au/article/Joondalup-Bike-share-Planning-for-Success

https://www.businessnews.com.au/article/Perth-Media-Official-Partner-for-Energy-and-Mines-in-Perth-June-27-28

The opportunity is only available to Perth Media clients. Terms and conditions apply, it is only for clients on monthly retainers.

 

Perth Media Official Partner for Energy and Mines Summit in Perth, June 29-30, 2018

Australia becoming the Global Centre for Renewables for Mines

Perth, Australia, April 25, 2018: As recent project announcements show, the number of Australian mining operators seriously assessing and investing in renewables is growing rapidly. Driven by favourable economics and additional benefits including carbon reductions and social license, major and mid-tier Australian mines are adopting renewables.

South32 recently announced its 3MW solar farm for its Cannington mine in Queensland for which SunSHIFT is providing its re-deployable solar solution. Once complete, this will be the second largest solar project for a remote, off-grid Australian mine.

Similarly, Image Resources is investing in a 3-4 MW solar farm adjacent to its Boonanarring mine and processing plant, which are currently under construction. This ‘behind the meter’ solution will deliver around 25% of the facilities electricity needs. GMA Garnet, a leading supplier of garnet used in blasting and water jet cutting, has locked in energy prices for the next 13 years for its Western Australia operations through a long-term power purchase agreement for wind and solar.

OZ Minerals also recently announced plans to build a solar and battery storage facility at its Prominent Hill mine in South Australia, and is looking at further investments in renewables to support other projects in the region. The mine also became the first resource company to sign a transmission cost partnership with a renewables developer through its recent deal with SolarReserve.

Finally, New Century Resources is investing in SunSHIFT’s portable and scalable solar system to supply power for the refurbishment of its Century mine at $120/MWh which is a fraction of the $400/MWh it had been paying to run diesel during Care & Maintenance.  And Copper Mines of Tasmania (CMT) has an ambitious plan to make Mt Lyell on Tasmania's west coast Australia's first zero emissions mine through investments in electrification and renewables.

In addition to these projects, there is quite simply a wealth of major mines and mid-tier leaders at various stages if assessing and approving renewable energy investments for remote and grid-tied sites. While these projects are not yet public, many will be showcased at this year’s Energy and Mines Australia Summit on June 27-28 in Perth.

"What we are seeing is quite a transformation in the market around mining companies' appetites to adopt renewable energy generation,” comments Will Rayward-Smith, General Manager, SunSHIFT. "Scalability is very important because mining companies want to include a renewable option but may not want to progress to a high penetration system straight away.”

"At sites where we also integrate wind, the mine can offset more than 70% of its fossil fuel usage,” observes Amiram Roth-Deblon, Head of Global Business Initiatives, juwi Renewable Energies. “We are currently designing such solar-wind-battery hybrids for multiple sites in Western Australia."

This heightened activity has positioned Australia as the fastest growing market for renewables for mines.  Senior mining representatives are now preparing to meet with global renewables experts in Perth this June 27-28 to discuss renewables integration. This 2nd annual Energy and Mines Australia Summit, features presenters from BHP, Sandfire Resources, Fortescue Metals Group, Rio Tinto, South32, Nyrstar, Oz Minerals, Australian Vanadium, Panoramic Resources, Montezuma Mining Company, Resolute Mining and Gold Fields.

SunSHIFT is the in association sponsor for the Summit which offers a complete picture of current opportunities and challenges in integrating alternative energy options for remote, fringe-of-grid, and grid-connected mines. The Summit is also being supported by juwi Renewable Energies, VSUN Energy, Hatch, Aggreko, Zenith Energy, and ONETIDE Modular Systems.

For more details on these projects and the upcoming Summit visit Energy and Mines Australia Summit website.

About Energy and Mines:

Energy and Mines is the leading global information and event media provider for energy management and operations of the mining sector. Through its global Summit series (Canada, South Africa, Chile, UK, Australia) web portal and newsletter, Energy and Mines brings together the mining and renewable energy sectors to drive solutions for affordable, reliable and sustainable power for mines. www.energyandmines.com

Contact: Adrienne Baker, Director, Energy and Mines, adrienne.baker@energyandmines.com or +1 819 319 3101

 

Bryah Resources Testimonial for Perth Media: 'Management Well Prepared for Live Interviews'

Picture by Jess Wyld Photography, Perth Media recommended photographer.

Picture by Jess Wyld Photography, Perth Media recommended photographer.

'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017. 

'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story.  She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'

Neil Marston, MD of Bryah Resources (ASX:BYH)

Thanks Neil!

Interviews secured included publications such as Miningnews.net, Paydirt, The West Australian, WA Business News, and ABC Radio.