Marina Ambrosia

Adapters: Perth Skincare Manufacturer – Marina’s Ambrosia – Plans Sustainable Shift to Eco Packaging

Marina Herlihy of Marina’s Ambrosia

Marina Herlihy of Marina’s Ambrosia

Perth businesswoman Marina Herlihy is rebuilding her thriving skincare and cosmetics firm after realising that her company must take responsibility for eco-friendly social change.

Ms Herlihy wants to appeal to a new market, despite returning annual profits of 20 per cent year on year from Marina’s Ambrosia, the brand of organic personal care items she launched a decade ago.

 “Each day I get between 10 and 20 customers who want to know if I use biodegradable packages,” Ms Herlihy says. “These customers are generally in their early 20s to mid-20s and many of them won’t buy if the packaging isn’t sustainable.”

She identifies these inquisitive young people as drivers of future business growth and has decided to meet their demands or risk being wiped out in today’s new world of environmental awareness.

“I’m budgeting for my products to be made in biodegradable packages for a relaunch in the new year,” Ms Herlihy says.

 Her range of organic products will be offered in organic packages, including bamboo. “My products come from the Earth and soon you will be able to return them to the Earth,” she says.

Ms Herlihy said plastic harmed the planet and everyone must work against it. A sustainable business must have sustainable products, she reasoned, and cancelled her existing packaging order.

“If I don’t do this now, then changing to biodegradable packages later will become a huge demand that will be overwhelming. And if my products don’t shift off the shelf there won’t be an income. And that is where brands fall down.”

 Some customers wanted refills instead of repackaging but that approach was costly, inefficient, impractical and did not always work for mail order items. 

Initially, she planned to offer organic packaging within 10 years but was acting now because of a sense of urgency driven by a new generation of customers.

Redesign costs surprised her. She retains a designer in South Africa having been intimidated by quotes for work in Australia. “I couldn’t afford in Australia the calibre of the work that I will get in South Africa,” Ms Herlihy says.

Customers can expect products packaged in bamboo and cardboard. Old labels in black, white, silver and green are likely to be displaced by biodegradable ones in earthy bamboo tones.

Products would either be recyclable or biodegradable.

Ms Herlihy says the need for change was driven by plastic – a cheap, ubiquitous product that was hard to break down. She hoped scientists could one day produce a chemical bath that could dissolve plastics acceptably. “We cannot stop plastics, but we must slow their advance,” she says.

Some recyclable products posed problems. Glass, for example, was disliked for skincare and cosmetics packaging because, if dropped in a bathroom, it could shatter or break a tile.

Similarly, cardboard could be compromised by moisture. Marina’s Ambrosia was successfully selling deodorant in cardboard tubes with waxed-paper linings. “Everybody loves it,” Ms Herlihy said.

Bamboo packaging held great promise because, like wood, it was recyclable. Ms Herlihy had found a supplier in Indonesia who farmed sustainably and did not employ child labour.

Ms Herlihy, a mother of four who trained in naturopathy, founded her company after inventing what is now her bestseller, Organic All Over, a body lotion that successfully treated her bad skin.

Marina’s Ambrosia has a catalogue of more than 100 products with a global customer base.

For more information go to:

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Adapters CMYK JPEG copy 2.jpg

Media Monitoring: Perth Media's Top 5 Recent PR Results

Renascor with David Christensen.png

Perth Media continues to log excellent results. Our top five recent include three ASX-listed clients as well as two of Perth Media’s Adapters clients: one utilising our Written Adapters service and the other advertising her brand through our first ever Adapters Film.

 1. Australian Mining Review’s ‘In the Spotlight’ series focused on Renascor Resources Managing Director, David Christensen.

 2. Prestigious global financial publication Acuris/Mergermarket featured Bryah Resources after an interview at Diggers & Dealers last month: ‘Bryah Resources could seek further JV opportunities as manganese strategy advances.’

 3. Adapters Film is up and running. Here is the first: Marina’s Ambrosia short film.

 4. Several clients appeared in Stockhead, including Australian Vanadium Limited, on lower vanadium prices prompting new Vanadium Redox Flow Battery (VRFB) developments.

 5. Through our Written Adapters product, Raj Singh of RealIQ outlined his novel co-living accommodation developments in India.

- Janine Taylor, Consultant, Perth Media


Perth Media's 'Adapters Short Film' Launches with Marina's Ambrosia

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Perth Media Adapters are now available as short films, as well as 600-word written columns.

Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.

Marina’s Ambrosia is the first one!

Adapters has profiled many dynamic people driving innovative Australia enterprises so far.

Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.

Perth Media services have adapted and grown to meet rising demand for video production.

“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.

“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”

Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.

“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”

Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.

“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.