Perth PR

Adapters: Exceed Customer Expectations, says Perth’s Captivate Connect

Mark Horwood of Captivate Connect

Mark Horwood of Captivate Connect

Not all Australian companies understand the importance of customer experience, warns Perth entrepreneur Mark Horwood who is changing how businesses around the world relate to clients.

He says customer experience quantified a person’s emotional response in dealings with a company or organisation, and most major US corporations had hired a director of customer experience.

 “We need to look at some of the reasons that this is important, that a customer ‘feels’ an emotional attachment to a business,” Mr Horwood said.

His firm, Captivate Connect, developed new technology to defeat frustrating on-hold phone calls by helping organisations to interact with consumers who were waiting to speak to a staff member.

Mr Horwood says businesses and organisations must exceed consumer expectations to enjoy the benefit of positive customer experiences.

He noted the evolution of commerce with disruptors, such as Uber Eats and Amazon, and commoditisation, in which products or services became indistinguishable from similar ones.

Mr Horwood continued: “Do you ’feel’ any emotional connection to Amazon or the Uber Eats delivery person? Nope. Can you remember the name of the restaurant from which the Uber Eats bag emanated? Nope.”

He said commoditised products had thin margins and were sold by price, not brand. Typically, ever cheaper and common technology was sold by more suppliers who lower prices even further.

“So, when a business does not want to be seen as ‘the same as everyone else’ – chasing prices to the bottom and squeezing margins – what can it do,” Mr Horwood asked.

“It must make the business different in the mind of the customer,” he explained.

“To do this, it needs to create a connection – not an Uber Eats bag type of relationship, but one where the customer forms an emotional connection. One that is memorable long after price is forgotten.”

Mr Horwood said a five-star restaurant that met customer expectations had done just that. But a pasta joint in the suburbs that exceeded customer expectations might be more memorable.

“Which of these two restaurants are you going to bother rating on Google,” he asked. “Which will you tell your friends to go to?”

He went on: “Larger corporations have the most to give and the most to gain from improving customer experience as generally they are not too good at it.”

Mr Horwood singled out being kept waiting on a telephone as a pet hate. “Why do they do that in this day and age of modern technology when there are so many caller preferred options,” he asked.

Captivate Connect’s world-leading phone technology offered entertainment to people on hold as well as information, a quiz, several genres of music and, importantly, a podcast, download of the company app being called and option to be called back.

The internet helped Captivate Connect establish a bigger customer base in the US than Australia.

“From a business perspective, you gain from this new service not only from having improved customer experience, but higher Google ratings and, of course, the business database grows from every number that requests the quiz or app or podcast link,” Mr Horwood said.

He said customer experience differed from customer service. The latter concerned human interaction and directly supporting customers but was only one aspect of dealing with customers.

“Customer experience is the sum of the entire customer journey with your business,” he said.

For more information go to: www.captivateconnect.com

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of

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Adapters: Perth Skincare Manufacturer – Marina’s Ambrosia – Plans Sustainable Shift to Eco Packaging

Marina Herlihy of Marina’s Ambrosia

Marina Herlihy of Marina’s Ambrosia

Perth businesswoman Marina Herlihy is rebuilding her thriving skincare and cosmetics firm after realising that her company must take responsibility for eco-friendly social change.

Ms Herlihy wants to appeal to a new market, despite returning annual profits of 20 per cent year on year from Marina’s Ambrosia, the brand of organic personal care items she launched a decade ago.

 “Each day I get between 10 and 20 customers who want to know if I use biodegradable packages,” Ms Herlihy says. “These customers are generally in their early 20s to mid-20s and many of them won’t buy if the packaging isn’t sustainable.”

She identifies these inquisitive young people as drivers of future business growth and has decided to meet their demands or risk being wiped out in today’s new world of environmental awareness.

“I’m budgeting for my products to be made in biodegradable packages for a relaunch in the new year,” Ms Herlihy says.

 Her range of organic products will be offered in organic packages, including bamboo. “My products come from the Earth and soon you will be able to return them to the Earth,” she says.

Ms Herlihy said plastic harmed the planet and everyone must work against it. A sustainable business must have sustainable products, she reasoned, and cancelled her existing packaging order.

“If I don’t do this now, then changing to biodegradable packages later will become a huge demand that will be overwhelming. And if my products don’t shift off the shelf there won’t be an income. And that is where brands fall down.”

 Some customers wanted refills instead of repackaging but that approach was costly, inefficient, impractical and did not always work for mail order items. 

Initially, she planned to offer organic packaging within 10 years but was acting now because of a sense of urgency driven by a new generation of customers.

Redesign costs surprised her. She retains a designer in South Africa having been intimidated by quotes for work in Australia. “I couldn’t afford in Australia the calibre of the work that I will get in South Africa,” Ms Herlihy says.

Customers can expect products packaged in bamboo and cardboard. Old labels in black, white, silver and green are likely to be displaced by biodegradable ones in earthy bamboo tones.

Products would either be recyclable or biodegradable.

Ms Herlihy says the need for change was driven by plastic – a cheap, ubiquitous product that was hard to break down. She hoped scientists could one day produce a chemical bath that could dissolve plastics acceptably. “We cannot stop plastics, but we must slow their advance,” she says.

Some recyclable products posed problems. Glass, for example, was disliked for skincare and cosmetics packaging because, if dropped in a bathroom, it could shatter or break a tile.

Similarly, cardboard could be compromised by moisture. Marina’s Ambrosia was successfully selling deodorant in cardboard tubes with waxed-paper linings. “Everybody loves it,” Ms Herlihy said.

Bamboo packaging held great promise because, like wood, it was recyclable. Ms Herlihy had found a supplier in Indonesia who farmed sustainably and did not employ child labour.

Ms Herlihy, a mother of four who trained in naturopathy, founded her company after inventing what is now her bestseller, Organic All Over, a body lotion that successfully treated her bad skin.

Marina’s Ambrosia has a catalogue of more than 100 products with a global customer base.

For more information go to: www.marinasambrosia.com

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

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On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Adapters: Perth Businesswoman Tanya Finnie Launches Cultural Intelligence Magazine

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Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.

She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.

“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”

Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.

Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.

Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.

Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.

“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”

In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.

Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.

Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.

The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.

Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.

She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.

“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.

See: Cultural Times Visit: RedHead Communications

This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.

Adapters: Perth Media Films and Script Writing Wins Business for Our Clients

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Perth Media public relations firm is increasing collaborations with Australian film makers to tell corporate clients' stories.

 Bristow has been a highlight. Working with Courtney Waller Productions, dramatic footage depicted a rescue by helicopter at sea. The resulting film was used as a tool to pitch for business.

“We told the story of the people behind Bristow, their striving for excellence and how that drove them to perform daring rescues safely,” Rocchi said.

"The work is indicative of how our small public relations company has evolved into a multi-media firm. We work closely with film makers to ensure the right footage is shot and films are scripted and edited carefully to include correct messages, crucial facts and other important material. Our clients are typically extremely busy, and don't have media experience, we are stepping into film production because films are extremely effective at connecting with audiences. For businesses, that means good films are winning new contracts and investors."

Torrance Mendez, Perth Media’s creative digital consultant, has written several scripts.

At the height of the bitcoin frenzy, he wrote a script to launch the newly formed International Council for the Virtual Economy which was agitating for a regulatory body for virtual currencies.

“Fortunes were being made overnight but there was genuine concern that virtual currencies posed unacceptable risk that included money laundering,” Mendez recalled.

The narrative had to support the currencies because they created wealth, and cautiously introduce the benefits of a regulatory body. The video was launched in Dubai.

Bernard Shaw, director of Perth-based Red Empire Media production company, hired an American narrator and shot a fast-paced film.

“Our clients gave us great feedback on Perth Media being able to grasp the sometimes difficult and unusual concepts,” Shaw said. “This was particularly so when writing a script for the International Council for the Virtual Economy, which needed a strong understanding of the banking industry.”

Companies generally want videos to promote a product or service or to raise money for projects.

Another WA firm Callidus wanted to promote its unique services, customer focus and high engineering skills, once again Perth Media's script writing came to the party, working with Courtney Waller Productions.

This column is part of the Adapters series produced by Perth Media. It profiles Perth Media news, small business and not-for-profit clients, exclusively.

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Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

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PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.




Reaching 40000+ Readers: Perth Media Clients and Partners Feature in WA Business News' Adapters Column

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Perth Media clients and partners are continuing to reach 40,000 plus audiences by being incorporated in WA Business News Daily e-news bulletins.

Here are the first couple Adapters, spreading innovative news of Perth Media, its partners and  small business, start-up and not-for-profit clients.

https://www.businessnews.com.au/article/Joondalup-Bike-share-Planning-for-Success

https://www.businessnews.com.au/article/Perth-Media-Official-Partner-for-Energy-and-Mines-in-Perth-June-27-28

The opportunity is only available to Perth Media clients. Terms and conditions apply, it is only for clients on monthly retainers.

 

Perth Media Official Partner for Energy and Mines Summit in Perth, June 29-30, 2018

Australia becoming the Global Centre for Renewables for Mines

Perth, Australia, April 25, 2018: As recent project announcements show, the number of Australian mining operators seriously assessing and investing in renewables is growing rapidly. Driven by favourable economics and additional benefits including carbon reductions and social license, major and mid-tier Australian mines are adopting renewables.

South32 recently announced its 3MW solar farm for its Cannington mine in Queensland for which SunSHIFT is providing its re-deployable solar solution. Once complete, this will be the second largest solar project for a remote, off-grid Australian mine.

Similarly, Image Resources is investing in a 3-4 MW solar farm adjacent to its Boonanarring mine and processing plant, which are currently under construction. This ‘behind the meter’ solution will deliver around 25% of the facilities electricity needs. GMA Garnet, a leading supplier of garnet used in blasting and water jet cutting, has locked in energy prices for the next 13 years for its Western Australia operations through a long-term power purchase agreement for wind and solar.

OZ Minerals also recently announced plans to build a solar and battery storage facility at its Prominent Hill mine in South Australia, and is looking at further investments in renewables to support other projects in the region. The mine also became the first resource company to sign a transmission cost partnership with a renewables developer through its recent deal with SolarReserve.

Finally, New Century Resources is investing in SunSHIFT’s portable and scalable solar system to supply power for the refurbishment of its Century mine at $120/MWh which is a fraction of the $400/MWh it had been paying to run diesel during Care & Maintenance.  And Copper Mines of Tasmania (CMT) has an ambitious plan to make Mt Lyell on Tasmania's west coast Australia's first zero emissions mine through investments in electrification and renewables.

In addition to these projects, there is quite simply a wealth of major mines and mid-tier leaders at various stages if assessing and approving renewable energy investments for remote and grid-tied sites. While these projects are not yet public, many will be showcased at this year’s Energy and Mines Australia Summit on June 27-28 in Perth.

"What we are seeing is quite a transformation in the market around mining companies' appetites to adopt renewable energy generation,” comments Will Rayward-Smith, General Manager, SunSHIFT. "Scalability is very important because mining companies want to include a renewable option but may not want to progress to a high penetration system straight away.”

"At sites where we also integrate wind, the mine can offset more than 70% of its fossil fuel usage,” observes Amiram Roth-Deblon, Head of Global Business Initiatives, juwi Renewable Energies. “We are currently designing such solar-wind-battery hybrids for multiple sites in Western Australia."

This heightened activity has positioned Australia as the fastest growing market for renewables for mines.  Senior mining representatives are now preparing to meet with global renewables experts in Perth this June 27-28 to discuss renewables integration. This 2nd annual Energy and Mines Australia Summit, features presenters from BHP, Sandfire Resources, Fortescue Metals Group, Rio Tinto, South32, Nyrstar, Oz Minerals, Australian Vanadium, Panoramic Resources, Montezuma Mining Company, Resolute Mining and Gold Fields.

SunSHIFT is the in association sponsor for the Summit which offers a complete picture of current opportunities and challenges in integrating alternative energy options for remote, fringe-of-grid, and grid-connected mines. The Summit is also being supported by juwi Renewable Energies, VSUN Energy, Hatch, Aggreko, Zenith Energy, and ONETIDE Modular Systems.

For more details on these projects and the upcoming Summit visit Energy and Mines Australia Summit website.

About Energy and Mines:

Energy and Mines is the leading global information and event media provider for energy management and operations of the mining sector. Through its global Summit series (Canada, South Africa, Chile, UK, Australia) web portal and newsletter, Energy and Mines brings together the mining and renewable energy sectors to drive solutions for affordable, reliable and sustainable power for mines. www.energyandmines.com

Contact: Adrienne Baker, Director, Energy and Mines, adrienne.baker@energyandmines.com or +1 819 319 3101

 

Two for One Ticketing Link to Fixle-Sponsored Naomi Simson Perth Event Tonight

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May 3, 2018

PRESS RELEASE

FIXLE – PERTH’S LOCAL BUSINESS DIRECTORY –

PRESENTS

SHARK TANK’S NAOMI SIMSON ON ‘SMALL BUSINESS SUCCESS’ FEATURING PERTH SYMPHONY ORCHESTRA AND THE DANCE COLLECTIVE ON MAY 3RD AT CROWN CASINO
Tickets Still Available
Opportunity to Own Free Fixle Shares by Attending!

Perth-based Fixle is proud to announce a one-off, spectacular evening event – Naomi Simson ‘Small Business Success’ – in the Grand Ballroom at Crown Perth tonight, Thursday 3rd May, 2018 at 5.30pm.

Truly inspirational – Naomi is riveting, she will engage you from the moment she starts sharing her wealth of business insight.

One of Australia’s most prominent entrepreneurs and business leaders, Naomi Simson is known as the founder of online experience retailer Red Balloon. You may also know her as an investor on Network Ten’s popular television series Shark Tank. Naomi’s insider knowledge will allow you to transform your business with methods that you will not find anywhere else. Naomi will give you a clear vision of what steps you need to take, and exactly how you should do them.

As well as Naomi Simson, the Perth Symphony Orchestra and The Dance Collective will be performing while radio personality Dean Clairs (Mix 94.5) will act as Master of Ceremonies during this exciting evening.

Exclusive offer: All attendees will be given the opportunity to receive free stakeholder membership in Fixle when it goes public. A $5,000 investment in a search engine company 5 years ago would now be worth over $1.5 million. This is a unique chance to own a part of the latest business tech innovation.

Fixle describes itself as an online directory and booking app for local businesses! All are welcome to sign up now! Fixle has been created by a dynamic Perth team lead by businessman Aaron Pascoe, who owns Pascoe’s Gas, Water and Electrical. That firm, supplying high-quality plumbers and electricians, was launched 30 years ago but became highly successful in recent years after marketing its no call out fee and quality guarantees.

This same business system – incorporating in-house designed software that allows online bookings and quality control – is now applied to Fixle in Perth. Now any Perth businesses offering a service, from videographers to chiropractors, can use Fixle to reach new customers.

To access two for one ticketing link for Naomi Simson’s event click here.

ABOUT NAOMI SIMSON

A business influencer and leader with more than two million Linkedin followers, Naomi is the author of three books including the bestseller Live What You Love, I Want What She's Having and Ready to Soar.

Naomi is an engaging and passionate speaker, often drawing on her own personal experiences as a business owner. She provides thoughtful and honest conversations on topics such as purpose, leadership, business success, the entrepreneurial journey and thriving workplaces.

First, she worked for big business – IBM, Apple, KPMG and Ansett Airlines – but she found her greatest success with small business.

In 2001, she started off in her front room with a second-hand computer and a wad of cash. This she turned into RedBalloon, a pioneering Australian online success story. Then she found fame as a star of the small screen in Channel TEN’s Shark Tank, a show that pitches people with business ideas into a sea of business people who could be potential backers.

For Naomi, the road to happiness is signposted by Three Rs – resilience, respect and responsibility. Her peers acknowledge her contribution to business life with accolades that include Pearcey ICT Tech Entrepreneur of the Year, National Winner Ernst & Young Entrepreneur of the Year, National Winner of Telstra Business Women’s Awards for Innovation, and five times RedBalloon has been voted One of Australia’s Best Places to Work.

She matches her business acumen with a caring nature. She is a director of the University of Melbourne Faculty of Business Economics and a Governor of the Cerebral Palsy Alliance. Her character took her to philanthropy, a role she has relished with a passion.

Naomi insists that life should be a communal experience. “People need more shared good times. We are meant to hang out together,” she declares.

https://naomisimson.com/about/

ABOUT FIXLE

Fixle is a simple to use, high tech, booking and scheduling platform that allows businesses to receive bookings 24/7. Simply set your working hours to receive jobs in your local area. The best part of all is it won’t cost you a cent to use Fixle unless you’re completing bookings. You’ll only pay when your customer does.

Fixle has been created by a dynamic Perth team lead by businessman Aaron Pascoe, who owns Pascoe’s Gas, Water and Electrical. Pascoe’s Gas, Water and Electrical, launched 30 years ago, became highly successful in recent years after marketing its no call out fee and quality guarantees. This same business system – incorporating in-house designed software that allows online bookings and quality control – is now applied to Fixle in Perth. Now any Perth businesses offering a service, from videographers to chiropractors, can use Fixle to reach new customers.

https://fixle.com.au/

The best part of all is it doesn’t cost businesses a cent to use Fixle unless they’re completing bookings. You’ll only pay when your customer does. You only pay for results.

Fixle makes the connection between consumer and business seamless. Our user-friendly platform combined with our powerful marketing strategy will give your business exposure to more customers than ever before. Join Fixle today and get on board the latest tech innovation that will give you limitless business growth.

Don't miss out on an opportunity of a lifetime!

Exclusive offer: All attendees will be given the opportunity to receive free stakeholder membership in Fixle when it goes public. This is a once in a lifetime opportunity to become a part of an Australian owned tech company.

Aside from the booking platform, Fixle also offers all business partners 8 components to support and guide them in growing their company.
Fixle has identified each of these components as something that small businesses may struggle to access, and something that big companies use to improve results.

  1. Business Consultancy

  2. Performance Management

  3. Customer Relations Management

  4. Project Management

  5. Human Resources

  6. Legal Support

  7. Financing

  8. Accounting

For more information go to:

https://www.youtube.com/channel/UC3V8qvI840gMFccfijK0BSQ/videos

For promotional tickets and interviews contact:

Perth Media

Cate Rocchi
0428431699

cate@perthmedia.com.au

Bryah Resources Tests High-Grade Manganese

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JUNIOR EXPLORER Bryah Resources which has more than 900sqkm of highly prospective ground in the Bryah Basin and Gabanintha in Western Australia has announced samples have tested up to 49.5% manganese (Mn).

Bryah Resources managing director Neil Marston said: “This result is extremely encouraging because it adds another string to the bow of our promising junior explorer. Not only does the company have favorable copper and gold targets, the high-grade presence of the emerging battery metal, manganese, has also been confirmed.

We knew there were significant manganese anomalies, but our recent work has verified very high grades.

“The global outlook for manganese is extremely good, there is a shortage of supply and increased demand which is driving up manganese ore prices, up 50% in the last 6 months.

“Now the company’s planned exploration program for 2018, subject to necessary approvals, will also feature manganese targets.”

Manganese is used in steel production and as a battery component, notably in electric vehicles.

Bryah Resources’ 718sqkm Bryah Basin Project is about 100-150km north of Meekatharra. The Bryah Basin is home to two significant copper-gold discoveries the historic Horseshoe Lights mine (closed in 1994) and Sandfire’s DeGrussa mine (discovered in 2009).

For a detailed factsheet go to: http://bryah.com.au

Contact:

Bryah Resources Managing Director Neil Marston; neil@bryah.com.au; +61 8 9321 0001 Perth Media CEO Cate Rocchi; cate@perthmedia.com.au; 0428431699