Public relations

Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

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On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Bryah Resources Testimonial for Perth Media: 'Management Well Prepared for Live Interviews'

Picture by Jess Wyld Photography, Perth Media recommended photographer.

Picture by Jess Wyld Photography, Perth Media recommended photographer.

'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017. 

'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story.  She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'

Neil Marston, MD of Bryah Resources (ASX:BYH)

Thanks Neil!

Interviews secured included publications such as Miningnews.net, Paydirt, The West Australian, WA Business News, and ABC Radio.

 

PING's Inspire: 2nd Innovative Farm Summit for WA Farm Businesswomen March 27-28, 2018

PING WA chair Bronwyn Fox in Dandaragan

PING WA chair Bronwyn Fox in Dandaragan

‘Inspiring Farmers to Lead Profitable Businesses’

Partners in Grain WA (PinG WA) expects more than 200 businesswomen from Western Australia’s Wheatbelt to attend its second INSPIRE Summit at the Esplanade Hotel, Fremantle from March 27-28.

PinG WA Chair Bronwyn Fox, who lives in Dandaragan, said: “I am delighted to announce the second PinG WA INSPIRE Summit is nearly sold out. This year more than 200 leading rural businesswomen from all over Western Australia will come together again in Perth to learn and improve their business skills and network with other successful agribusiness owners.”

Mrs Fox said the PinG WA Summit and its many workshops held in WA’s regions, in the past few years, focused on learning successful farm business skills. “Farm business skills are not just about increasing production,” she said. “Production is key, but managing costs and markets are also imperative.”

“Good leadership is also important, and that is about empowering the people around you and understanding a team approach is essential to a successful farm business.”

Women attending the conference will travel from across and beyond the traditional Wheatbelt areas – as far as Gascoyne River in the north across to Southern Cross and the Esperance region. There are also women from varied enterprises as well as just grain farmers. In the past Bronwyn’s Dandaragan farm has grown canola, wheat and barley and now grows lupins for sheep flocks but specialises in potatoes, reflecting the growing diversity of WA’s agribusiness sector and the fact that the conference program will be attractive to farming businesses generally, not solely grain growers.

The two-day summit is aimed at women who already know the fundamentals of operating a farm business but are keen to learn more. Differentiating it from other conferences, and ensuring the focus remains true to its objectives, INSPIRE is only open to farmers, sponsors and speakers. The event is nearly fully booked with less than 10 spots remaining.

Speakers include: Matina Jewell (sponsored by Plum Grove) lessons of leadership and resilience; Nadine Campion (sponsored by the RRR Network) on 10 Seconds of Courage; Dr Cheryl Kalisch Gordon (Rabobank Senior Grains & Oilseeds Expert); Esther Jones (Nailing It: presenting well and articulating your message); and Dr Joyce Chong (The Skill Collective) on wellbeing. There will also be informative sessions on managing risks and a host of growers sharing skills and experiences within the panel and concurrent sessions.

INSPIRE Coordinator Erin Green, who is also a grain grower in Yuna (north-east of Geraldton), and past PinG WA Coordinator said: “As a not-for-profit, the opportunities PinG WA provides are otherwise unavailable or inaccessible to farmers. Over the five years I’ve been involved, PinG has delivered approximately 100 training events across WA to about 1400 growers. Although this event is aimed at women, more than 30% of PinG participants overall have been men. After PinG WA events were held, 99% of participants recommended the training to other growers.”

The event’s official partners are Rabobank and Plum Grove, while sponsors are RSM, Planfarm, HopgoodGanim Lawyers, Grain Industry Association of Western Australia and the Department of Primary Industries and Regional Development. Project funding has been secured with the Grains Research and Development Corporation, the RRR Network and the Department of Communities’ Grants for Women.

Rabobank regional manager for Western Australia Crawford Taylor said Rabobank was delighted to again be supporting the INSPIRE Summit. “The first summit was such a success, showcasing the crucial role women play in their business, community and family,” Mr Taylor said. “The 2018 Summit will build on that positive momentum, providing women with the opportunity to further develop their leadership and management skills. And this includes understanding global consumer trends and how grain growers can position their business to stay ahead of the game, with the bank’s grains analyst Cheryl Kalisch Gordon to set the scene by delivering the first presentation of the summit.”

Rikki Foss, Marketing Manager at Plum Grove, said the best investment within this industry was with its people and its community. “INSPIRE Summit provides many opportunities to enhance women’s skills and passion for their businesses and communities,” she said. “A few years ago Plum Grove had the opportunity to meet Matina Jewell and since then we have wanted to bring her back to Western Australia. The INSPIRE Summit has given us the opportunity to introduce you to a remarkable woman who has faced many challenges on and beyond the battle field. Matina truly represents the word ‘resilient’ and we look forward to you hearing her story.”

Ryan White, Senior Associate within HopgoodGanim Lawyers’ Agribusiness team is speaking at the event. He said: “When working with our agribusiness clients, we are constantly impressed by the contribution farming women make to their businesses, families and the communities they live in. But at the same time, we also recognise how important it is farming women get the opportunity to connect with their peers and share knowledge. The opportunity to be involved with and support a conference focused entirely on the professional and personal development of farming women was something we grasped with both hands. We are proud to be a part of a forum that celebrates farming women and supports them in learning new skills, making new connections and planting the seeds for growth and development in their businesses.”

Cameron Weeks, Farm Management Consultant at Planfarm, said: “Women are so often underestimated with regards to the role they play in farm businesses so any forum that brings them together as businesswomen is not to be missed. We welcome the chance to be involved in the summit and hope that we can help inspire the women attending to sustain or further develop their key business roles. The forum will feature leading women in WA agriculture in attendance and, as business advisers, we are looking forward to the event a great deal.”

“RSM have chosen to be a part of INSPIRE again in 2018 following their involvement in the successful INSPIRE 2016,” said Jo Gilbert, director of RSM Australia Pty Ltd. “RSM was established in Western Australia over 95 years ago and in that time we have seen the traditional roles of women in farming businesses change substantially. Women in today’s farming businesses embrace technology and realise the power of connectivity – both with their peers and their advisors. Through our large network of 30 offices across Australia we aim to keep up with the changes as they occur in business and use this knowledge to help our clients confront their challenges head on.”

Please contact:

Partners in Grain WA
Chair
Bronwyn Fox
bronwynfox@westnet.com.au; 0427447412

INSPIRE Coordinator
Erin Green

inspire@pingwa.org.au; 0429108936

Perth Media
Cate Rocchi

cate@perthmedia.com.au; 0428431699

ABOUT PARTNERS IN GRAIN WA

Through the opportunities offered, PinG WA hopes to strengthen farm businesses and generate innovation within the agricultural industry.

For more information go to https://pingwa.org.au/
or Like Facebook Partners in Grain WA or follow twitter PinG WA.

Partners in Grain WA (PinG WA) is a not-for-profit organisation that provides locally relevant, personalised training for Western Australian broadacre farmers. As a state based organisation PinG WA has an alliance with similar entities covering NSW, QLD, Vic/Tas and SA. Each state entity operates according to its growers needs.

In WA, the Coordinator and volunteer Board work to facilitate professional development where and when it’s required. This involves coordinating relevant events and opportunities that provide targeted training specific to farm businesses.

As PinG WA is not a commercial organisation, it does not compete with services that are already available. Its role is to provide services and opportunities that are not being delivered or are not readily accessible in rural WA.

According to the Department of Agriculture and Food, wheat is the major grain crop in WA, making up 70 per cent of total annual cereal production and generating around $A2 billion for the state economy each year. Wheat production occurs across the WA Wheatbelt on 4000, mostly, family-run farms ranging in size from 1000 to 15,000 hectares. WA generates 8-10 million tonnes of wheat per annum which is 50% of Australia’s total annual wheat production.

Innovation in Media Podcast 1: Charlie Caruso and Communicating with Gen Y

Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.

The interview is with Perth Media CEO Cate Rocchi.

Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.

Some work for overseas publications, while others write locally.

 

Social Media Trends: Whitehouse Joins Snapchat

Excellent social media presentation by Alecia Hancock, of Hancock Creative, at Leadership WA brekky this week in Perth. Thank you for these statistics and info. Perth Media needs a Snapchat specialist!

Perth Media Blogging with Denmark Chamber of Commerce Next Week

Perth Media blogging workshop next week is on track, organised by Denmark Chamber of Commerce, 22 have booked. Thanks to Liz Jack, Anna Boaden and Claudia Simpson at the Denmark Chamber of Commerce and Jody Ovenden at Celestine Retreat for her encouraging support.

Looking forward to assisting writing skills and developing grassroots expertise.

Perth Media creative and digital consultant, Andal Shreedaran, is also presenting her 'Future of Content' Research, remotely.

Perth Media Internship Available for Enthusiastic Media Professional

Perth Media internship available, starting with press release writing and media training course on Saturday, 9th July, 2016, in Perth. Will include: 2-hour press release writing course, a media writing project and media campaign for charity....2 places available. Please get in touch for details: cate@perthmedia.com.au.

"I absolutely recommend this internship! I had a great experience with Cate at Perth Media. I learnt so many new skills under her expert guidance, and I am very proud of what I achieved by the end of the program." Zoe Walker, Perth Media Intern 2015

Perth Media: Big Concrete Results For Australian Vanadium Ltd and Leadership WA

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Perth Media back office media work has paid concrete dividends for a number of clients recently, including Australian Vanadium Ltd and Leadership WA, as both profiles continue to build -  to the general public and targeted audiences.

Perth Media client, AVL Ltd, has featured in a number of excellent business stories, after Australian Stock Exchange announcements were distributed and media pitched via Perth Media's Business/Resources/Mining Database (250+ reporters/editors/journalists in Australia and internationally). Results included stories in The West Australian; Mining News; Mining Journal; NT News; and Renew Economy.

https://au.news.yahoo.com/thewest/wa/a/31641593/could-this-cube-power-your-business

https://au.news.yahoo.com/thewest/wa/a/31633996/australian-vanadium-soars-on-battery-sale/

http://reneweconomy.com.au/2016/australian-vanadium-targets-commercial-battery-storage-market-95616

http://www.ntnews.com.au/news/breaking-news/avl-sells-first-cellcube-vanadium-battery/news-story/b520898b444b6dd4765d864d8f9926ea

10 Minutes on Leadership series with WA Business News and Leadership WA is rolling out weekly, digitally. Much of the content (including photographs) has been produced by Perth Media, and it is a fantastic result for the client, showcasing some of Australia's top business and community leaders.

Here are the first two, Andrew Harding (Rio Tinto) and Andrew Crane (CBH)

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Harding

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Crane

 

 

Perth Media January Strategy Sessions: 20-29 January, 2016

Clients who have previously participated in Perth Media strategy sessions include: Leadership WA; West End Deli; Southcare, Linkwest and 5GLYDE.

Clients who have previously participated in Perth Media strategy sessions include: Leadership WA; West End Deli; Southcare, Linkwest and 5GLYDE.

Bookings now open.

What are your media plans for 2016?

Would you like an independent Media Expert to road test them on?

A short strategy session, may provide fresh ideas, inspiration and could save you in the long term, by providing you and your team vital focus in 2016. These popular New Year sessions book out every year. Suitable for business, not-for-profits, organisations, small business and entertainers and performers. Secure your spot now, cate@perthmedia.com.au