PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.
The development is the latest news in a series of organic growth milestones for the Perth-based small business.
Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.
“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”
Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.
Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.
The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).
“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”
Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.
“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.
The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.
“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.
Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.
There are other key developments ongoing such as a website rebrand, which will be launched in 2019.
More than 70% of rural Australian women experience sexual harassment/assault in their lifetime. This is a big issue for Australia, it also impacts on economic productivity. Join this important conversation on October 31, 2018 in Perth.
Men and women, you are welcome on the Perth Media table. Tickets are $195. Please contact email@example.com, by October 11, if you want to sit on our table with some rural reporters.
1. Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.
2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.
3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.
4. Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.
5. Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.
6. AI as a tool, linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.
Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.
The interview is with Perth Media CEO Cate Rocchi.
Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.
Some work for overseas publications, while others write locally.
“We received a one-on-one training session via Video Conference with Cate Rocchi from Perth Media. The training came at a great time for us as the media were seeking information from us regarding the recent floods and devastation in Ravensthorpe.
"As a result, an interview was broadcast on Triple M’s (Radio West) Rural Focus. We talked about the flood situation and also how we were assisting as a CRC. Rural Focus will be broadcasting a follow-up interview in a few weeks, and again we will be highlighting updates and also focusing on the great things that CRC’s offer to their communities. Thanks Cate for your wealth of knowledge and top tips.”
Lyndsey Unwin, Ravensthorpe Community Resource Centre manager
Perth Media's 1-hour Individual Practical Media Training Sessions, via facetime, are $350. Contact firstname.lastname@example.org to book your session today. This session was donated as the Ravensthorpe CRC won a free training course as a prize for contributing to Linkwest's recent video conferencing feedback survey.
10 Minutes With Series with Leadership WA CEO Robin McClellan Interviewing WA business heads on leadership lessons.
Here is the first: Rio Tinto Iron Ore boss Andrew Harding.