media campaign

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Case Study: Small Business Captivate On Hold (global tech company based in Perth, Western Australia)

Graphic by Nic van Straalen, Perth Media

Graphic by Nic van Straalen, Perth Media

People often ask – what does a media company do?

Primarily Perth Media, responds to its client’s needs. All small business are on tight budgets and have different strengths, and we always try to offer real value for money and complement our client’s own areas of expertise. If the team in-house are good writers, then our team may focus on graphics or PR, for example. Or, if the client already has great media connections, our team may set up social media scheduling, content calendars and begin a video blog schedule or write a series of press releases to assist in-house PR.

 In the case of Mark Horwood (CEO of Captivate On Hold; former head of the Truffle Producers of Western Australia and one-time truffle farmer), it has been all about flexibility and being proactive. Perth Media support has promoted the truffle industry (in WA Business News, The Australian, many regional papers and ABC radio); achieved PR that resulted in the sale of Mark’s own truffle farm; established a long-term dialogue with key global tech reporters and media experts in the tech space for Captivate On Hold; brought home some excellent media results (WA Business and ABC radio); and facilitated a seamless, professional, consistent social media presence, including blogs, podcasts, content calendars, graphics and twitter/facebook campaigns.

Here is a testimonial from Mark Horwood, CEO of Captivate On Hold, for Perth Media. Captivate On Hold provides On Hold products for callers waiting on the telephone, one recently-launched is Interactive On Hold. Most of Captivate On Hold's clients are international, and the firm has an office in South Africa, as well as Perth.

‘Our small business needed a good PR consultancy to expand into global markets from a domestic Perth-based Australian company. None of the ‘big PR firms’ wanted to help as our budget was limited. I met Cate Rocchi through my then chair role of the Truffle Producers of Western Australia in the regional truffle capital of Australia – Manjimup.

Cate was energetic and positive and wanted to help. Her background was PR in agribusiness so we got on well. When time pressures dictated the sale of my profitable truffiere, I appointed Cate to assist with the PR to sell a high-priced property in a depressed market. She was brilliant, we had TV, radio and press articles about the property sale. Agents expected to take one year to sell – it sold in a week, full price cash. A well-orchestrated campaign by Perth Media paid off for me.

From there, my business appointed Perth Media to do another seemingly impossible task, make a 30-year business to look like a global corporation – on a budget.

Cate and her team have struggled to do everything needed within the meagre budget we provided. They achieved some amazing results in social media, improved our corporate presentation no end and have set the scene for the global expansion we requested from them.

Personally, Cate is an energetic woman whose effervescence leads greatness. Her business has grown dramatically with ours and the other clients she has taken on. I recommend Perth Media.’

Perth Media has designed a tailored monthly package for Captivate On Hold, please contact us for more details on 0428431699 today.


Perth Media's Top Tips for Your Photo Shoot

Dr Nick Cooke and Dr Stephanie Davies recently featured in a media campaign for their new book, Rewire Your Pain. Perth Media supplied both corporate portrait shots as well as high-quality photographs suitable for medical magazines and newspapers.

Dr Nick Cooke and Dr Stephanie Davies recently featured in a media campaign for their new book, Rewire Your Pain. Perth Media supplied both corporate portrait shots as well as high-quality photographs suitable for medical magazines and newspapers.

Beautiful visuals can transform your media or marketing campaign. Here is some advice for those hiring photographers to update their image. Perth Media hires some of Australia's best photographers, in Perth and Melbourne. Half-day rate for all images captured (including news shots and portraits), plus some digital upgrades, is less than $1000.

1.       Relax (make sure shoulders are straight not hunched), smile and have fun.

2.       Think about what colours suit you, both in makeup and clothing. If time, take several outfits.

3.       Clothing: If your photo shoot is every five years, make sure you choose simple, classic styles, so your image doesn't date. Make sure don't wear busy or extreme patterns. Simple neutral colours are often great.

4.       Makeup. Make sure to blend your foundation and look your best. Less is often more.

5.       Men. If you have a poor complexion, apply foundation.

6.       Match your look with your job. Suits, shirts and classic dresses are best for corporate.

7.       Performers: use props such as hats and striking makeup.

8.       Comfortable: make sure clothes fit well and makeup is appropriate.

9.       Background. Banners: take shots with corporate logos in the background for future stock photo use. News: think geography and place. Perth city or the Swan River in the background is often good or a local suburb landmark or, for business, in front of minesite or wharf, depending on your customers. Think about the uses for the photos: news/magazine stories; websites, linkedin profile, and personal. Make sure the photographer knows what you want.

10.    Know your best angle.