media strategy

Bryah Resources Testimonial for Perth Media: 'Management Well Prepared for Live Interviews'

Picture by Jess Wyld Photography, Perth Media recommended photographer.

Picture by Jess Wyld Photography, Perth Media recommended photographer.

'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017. 

'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story.  She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'

Neil Marston, MD of Bryah Resources (ASX:BYH)

Thanks Neil!

Interviews secured included publications such as Miningnews.net, Paydirt, The West Australian, WA Business News, and ABC Radio.

 

Perth Media's New Service Brochure

Facebook Drives Sales, Builds Brands and Increases Google Rankings

'Your company may have a Facebook page, but is it embracing the social media?'

Facebook is rated the #1 social media platform in the world, with 1.19 billion users. Creating a facebook profile and uploading engaging content brings huge benefits – it extends your digital footprint, reaches new and existing customers and creates brand recognition.

Why Facebook?

·      More than half of Australia’s total population is active on facebook, the average user spends 55 minutes per day scrolling through their newsfeed.

·      When it comes to being a brand on Facebook, 80% of users prefer to connect with that brand through facebook (Opposed to over the phone, email or through the website).

·      Facebook allows two-way communication with your followers and creates a sustainable relationship with the audience.

What can your business achieve from having an active, engaging facebook profile?

1. Increase sales

2. Increase brand recognition

3. Consistent and active online presence

4. Broaden customer base

5. Creates and strengthens relationship with followers

6. Creates a channel of communication with customers

7. Optimize search ranking

8. Improve digital footprint

Consider Facebook as your business’s online home base, as it allows you to display all relevant information and spread content such as blog posts, events, deals, photos, videos, milestones and so much more. Facebook’s power comes from its ability to target a small but highly curated audience, therefore as a business on facebook the more you tell the right story the better Facebook can target your audience.

Many are still skeptical of the social media giant’s upside. Here are some short case studies from Facebook Business that prove its worth.

Toyota Australia: To pre-launch its all-new Prius, they used Canva, carousel and video ads on facebook to reach over 7.6 million people and increase the number of test-drives by 69%.

7-Eleven Australia: The international chain saw a 77% lift in app downloads after launching a combined Facebook and Instagram campaign to amplify its mass-market advertising in Australia

QANTAS: Used Facebook’s video ads to promote its latest brand campaign, they had 7.2 million views and 6 million Australians were reached in one month

Loreal Australia: Using facebook’s photo and video ads, the global beauty brand recruited 50,000 Australian women to take its anti-ageing moisturiser challenge, addressing scepticism in the skincare market and achieving record market shares.

In saying this, simply having a profile isn’t enough. Here are some simple steps you can follow to optimize your profile

  • Make your profile photo your logo and have an engaging cover photo
  • Have a ‘call to action’ button, offering the user to ‘sign up’ or ‘see more’. This could link to a newsletter subscription or link to the website
  • Every section should be completed as much as possible (use key words that searchers will use to find businesses in your industry)
  • Content you share should be original
  • Post original text/visuals, unauthorized use of content can result in legal penalties and google rankings falling
  • Schedule your posts, this allows you to be organized and map out your social media strategy
  • Share your website content through Facebook, this drives traffic to your website
  • Share exclusive deals to Facebook followers only
  • Follow other industry-related pages
  • Respond to comments and engage with followers

By Chanelle Casserly, Perth Media intern

Digital and Social Media Audit and Content Management Action Plan

By Cate Rocchi and Andal Shreedaran

Content creation, blogs linked to your website and social media management can improve the google ranking of your company and boost its digital footprint. We are here to help and Perth Media is offering 2 initial options throughout January and February, 2017.

Option A, Starter: $550 (1-hour meeting and 2 hours research for written report and action plan); Option B, Standard: $950 (2-hour meeting and 5 hours research for written report and action plan)

The plans include: mapping your digital footprint, audience mapping, strategy analysis and evaluation, and social media planning and strategizing.

Call 0428431699 or email cate@perthmedia.com.au

Perth Media Internship Available for Enthusiastic Media Professional

Perth Media internship available, starting with press release writing and media training course on Saturday, 9th July, 2016, in Perth. Will include: 2-hour press release writing course, a media writing project and media campaign for charity....2 places available. Please get in touch for details: cate@perthmedia.com.au.

"I absolutely recommend this internship! I had a great experience with Cate at Perth Media. I learnt so many new skills under her expert guidance, and I am very proud of what I achieved by the end of the program." Zoe Walker, Perth Media Intern 2015

Perth Media's Christmas Message and Looking Forward to 2016

Greetings from Perth, Western Australia

Greetings from Perth, Western Australia

Happy Christmas and Best Wishes for 2016
Perth Media wishes you well over the festive season.  Here is some quick news, before our office closes, until January 20, 2016.

This year has been sensational and Perth Media worked with many new and exciting clients. These are, in turn, doing fantastic things in Australia and overseas. Perth Media clients include H2OX (Sydney-based and ASX-listed water exchange), Sevenpeaks professional services in Melbourne, Southern Forests Food Council, Partners in Grain WA's Inspire summit, Dr Stephanie Davies and Dr Nick Cooke (authors of Rewire Your Pain), a series of content and PR projects with Leadership WA (some are fascinating articles soon to be released), Farming Champions' events Farmer on Your Plate and members' dinner with WA Chief Scientist, Linkwest, Latasha's Kitchen, Isolated Childrens' Parents Association, Women in Global Business, Southcare, Rainbow Fun and Priority1. Media results for clients have included many articles and reports - in WA Business News, The Australian, community news, industry titles including Oil & Gas Australia, ABC radio, ABC News 24, AAP, SBS, Radio Fremantle, Curtin FM, The Countryman and Bloomberg TV, and many more. Not only do the stories generate interest in the companies and organisations, but press exposure adds to credibility.

Services growing in popularity include Perth Media's targeted media databases, which now feature general media lists as well as specific targets such as agriculture, medical and wellness, resources global, not-for-profit, lifestyle, oil and gas global, and fashion. Media strategy sessions for 2016 are also proving popular and these have been booked by six clients over January. While many clients are returning time and time again for editing, copywriting and media pitching assistance. Blogging work has increased substantially as clients continue to take advantage of sales, thanks to quality Linkedin posts and Facebook rewarding original content. Drafting written content for clients, including speeches and columns, has been a big growth area for Perth Media in 2015.

Furthermore, several new services are now offered at Perth Media. Masterclasses in media training TV are available, with the help of award-winning cameraman Jason Thomas. Jason is also doing corporate photography for Perth Media and video work.

In addition, WA press photographer of the year, Tony Mcdonough, has begun working with Perth Media and is another specialist industrial, corporate and news photographer, and we are very fortunate to have him on board, producing high-quality visuals. Perth Media is also working with Reg Sorrell to offer several animation options for clients.

A big welcome to Janine Taylor, who has decades of international experience in transcription at the highest level. Janine is transcribing many interviews behind the scenes for Perth Media's increasing written content production workload.

Then there is the ongoing community work. It is a great pleasure to continue to serve on the Linkwest board (an opportunity to learn many aspects of governance and give back to assist some of WA's most vulnerable), as well as donate regularly to Rafiki Mwema (Kenyan refuge for girls), We Cant Wait (building toilets for girls in India), World Vision and to contribute to Farming Champions at a committee level. Perth Media has supported Telethon Adventurers over the year. The internship program at Perth Media is under way, as well as some strategic events. The first of which is a school holiday session with magician Ghupi, which will be a lot of fun.

On the theme of innovation, in 2016, Perth Media plans to conduct a series of seminars in Shanghai on media, with partners who are specialists in business strategy and investor relations. It will explain clearly and practically how media strategies need to work alongside business and investor relations' strategies. Announcement of those details will be out in February! The trip will also be an opportunity to learn more about the evolving media sector in China. Stay tuned.

Enjoy your families and friends everyone.
See you back full time January 20,  2016.
Cate

 

 

 

Perth Media January Strategy Sessions: 20-29 January, 2016

Clients who have previously participated in Perth Media strategy sessions include: Leadership WA; West End Deli; Southcare, Linkwest and 5GLYDE.

Clients who have previously participated in Perth Media strategy sessions include: Leadership WA; West End Deli; Southcare, Linkwest and 5GLYDE.

Bookings now open.

What are your media plans for 2016?

Would you like an independent Media Expert to road test them on?

A short strategy session, may provide fresh ideas, inspiration and could save you in the long term, by providing you and your team vital focus in 2016. These popular New Year sessions book out every year. Suitable for business, not-for-profits, organisations, small business and entertainers and performers. Secure your spot now, cate@perthmedia.com.au