press release

New Perth Media Office: 10/117 Broadway, Nedlands

Come in and see us!

Come in and see us!

To celebrate our new office opening!

For the next month, we are offering exclusive Media Release writing services. For $500 (plus GST) we can draft a tailored media release/blog for your company/organisation with one of our experienced consultants.

Bryah Resources Tests High-Grade Manganese

Mn2 copy.jpg

JUNIOR EXPLORER Bryah Resources which has more than 900sqkm of highly prospective ground in the Bryah Basin and Gabanintha in Western Australia has announced samples have tested up to 49.5% manganese (Mn).

Bryah Resources managing director Neil Marston said: “This result is extremely encouraging because it adds another string to the bow of our promising junior explorer. Not only does the company have favorable copper and gold targets, the high-grade presence of the emerging battery metal, manganese, has also been confirmed.

We knew there were significant manganese anomalies, but our recent work has verified very high grades.

“The global outlook for manganese is extremely good, there is a shortage of supply and increased demand which is driving up manganese ore prices, up 50% in the last 6 months.

“Now the company’s planned exploration program for 2018, subject to necessary approvals, will also feature manganese targets.”

Manganese is used in steel production and as a battery component, notably in electric vehicles.

Bryah Resources’ 718sqkm Bryah Basin Project is about 100-150km north of Meekatharra. The Bryah Basin is home to two significant copper-gold discoveries the historic Horseshoe Lights mine (closed in 1994) and Sandfire’s DeGrussa mine (discovered in 2009).

For a detailed factsheet go to: http://bryah.com.au

Contact:

Bryah Resources Managing Director Neil Marston; neil@bryah.com.au; +61 8 9321 0001 Perth Media CEO Cate Rocchi; cate@perthmedia.com.au; 0428431699

 

 

PING's Inspire: 2nd Innovative Farm Summit for WA Farm Businesswomen March 27-28, 2018

PING WA chair Bronwyn Fox in Dandaragan

PING WA chair Bronwyn Fox in Dandaragan

‘Inspiring Farmers to Lead Profitable Businesses’

Partners in Grain WA (PinG WA) expects more than 200 businesswomen from Western Australia’s Wheatbelt to attend its second INSPIRE Summit at the Esplanade Hotel, Fremantle from March 27-28.

PinG WA Chair Bronwyn Fox, who lives in Dandaragan, said: “I am delighted to announce the second PinG WA INSPIRE Summit is nearly sold out. This year more than 200 leading rural businesswomen from all over Western Australia will come together again in Perth to learn and improve their business skills and network with other successful agribusiness owners.”

Mrs Fox said the PinG WA Summit and its many workshops held in WA’s regions, in the past few years, focused on learning successful farm business skills. “Farm business skills are not just about increasing production,” she said. “Production is key, but managing costs and markets are also imperative.”

“Good leadership is also important, and that is about empowering the people around you and understanding a team approach is essential to a successful farm business.”

Women attending the conference will travel from across and beyond the traditional Wheatbelt areas – as far as Gascoyne River in the north across to Southern Cross and the Esperance region. There are also women from varied enterprises as well as just grain farmers. In the past Bronwyn’s Dandaragan farm has grown canola, wheat and barley and now grows lupins for sheep flocks but specialises in potatoes, reflecting the growing diversity of WA’s agribusiness sector and the fact that the conference program will be attractive to farming businesses generally, not solely grain growers.

The two-day summit is aimed at women who already know the fundamentals of operating a farm business but are keen to learn more. Differentiating it from other conferences, and ensuring the focus remains true to its objectives, INSPIRE is only open to farmers, sponsors and speakers. The event is nearly fully booked with less than 10 spots remaining.

Speakers include: Matina Jewell (sponsored by Plum Grove) lessons of leadership and resilience; Nadine Campion (sponsored by the RRR Network) on 10 Seconds of Courage; Dr Cheryl Kalisch Gordon (Rabobank Senior Grains & Oilseeds Expert); Esther Jones (Nailing It: presenting well and articulating your message); and Dr Joyce Chong (The Skill Collective) on wellbeing. There will also be informative sessions on managing risks and a host of growers sharing skills and experiences within the panel and concurrent sessions.

INSPIRE Coordinator Erin Green, who is also a grain grower in Yuna (north-east of Geraldton), and past PinG WA Coordinator said: “As a not-for-profit, the opportunities PinG WA provides are otherwise unavailable or inaccessible to farmers. Over the five years I’ve been involved, PinG has delivered approximately 100 training events across WA to about 1400 growers. Although this event is aimed at women, more than 30% of PinG participants overall have been men. After PinG WA events were held, 99% of participants recommended the training to other growers.”

The event’s official partners are Rabobank and Plum Grove, while sponsors are RSM, Planfarm, HopgoodGanim Lawyers, Grain Industry Association of Western Australia and the Department of Primary Industries and Regional Development. Project funding has been secured with the Grains Research and Development Corporation, the RRR Network and the Department of Communities’ Grants for Women.

Rabobank regional manager for Western Australia Crawford Taylor said Rabobank was delighted to again be supporting the INSPIRE Summit. “The first summit was such a success, showcasing the crucial role women play in their business, community and family,” Mr Taylor said. “The 2018 Summit will build on that positive momentum, providing women with the opportunity to further develop their leadership and management skills. And this includes understanding global consumer trends and how grain growers can position their business to stay ahead of the game, with the bank’s grains analyst Cheryl Kalisch Gordon to set the scene by delivering the first presentation of the summit.”

Rikki Foss, Marketing Manager at Plum Grove, said the best investment within this industry was with its people and its community. “INSPIRE Summit provides many opportunities to enhance women’s skills and passion for their businesses and communities,” she said. “A few years ago Plum Grove had the opportunity to meet Matina Jewell and since then we have wanted to bring her back to Western Australia. The INSPIRE Summit has given us the opportunity to introduce you to a remarkable woman who has faced many challenges on and beyond the battle field. Matina truly represents the word ‘resilient’ and we look forward to you hearing her story.”

Ryan White, Senior Associate within HopgoodGanim Lawyers’ Agribusiness team is speaking at the event. He said: “When working with our agribusiness clients, we are constantly impressed by the contribution farming women make to their businesses, families and the communities they live in. But at the same time, we also recognise how important it is farming women get the opportunity to connect with their peers and share knowledge. The opportunity to be involved with and support a conference focused entirely on the professional and personal development of farming women was something we grasped with both hands. We are proud to be a part of a forum that celebrates farming women and supports them in learning new skills, making new connections and planting the seeds for growth and development in their businesses.”

Cameron Weeks, Farm Management Consultant at Planfarm, said: “Women are so often underestimated with regards to the role they play in farm businesses so any forum that brings them together as businesswomen is not to be missed. We welcome the chance to be involved in the summit and hope that we can help inspire the women attending to sustain or further develop their key business roles. The forum will feature leading women in WA agriculture in attendance and, as business advisers, we are looking forward to the event a great deal.”

“RSM have chosen to be a part of INSPIRE again in 2018 following their involvement in the successful INSPIRE 2016,” said Jo Gilbert, director of RSM Australia Pty Ltd. “RSM was established in Western Australia over 95 years ago and in that time we have seen the traditional roles of women in farming businesses change substantially. Women in today’s farming businesses embrace technology and realise the power of connectivity – both with their peers and their advisors. Through our large network of 30 offices across Australia we aim to keep up with the changes as they occur in business and use this knowledge to help our clients confront their challenges head on.”

Please contact:

Partners in Grain WA
Chair
Bronwyn Fox
bronwynfox@westnet.com.au; 0427447412

INSPIRE Coordinator
Erin Green

inspire@pingwa.org.au; 0429108936

Perth Media
Cate Rocchi

cate@perthmedia.com.au; 0428431699

ABOUT PARTNERS IN GRAIN WA

Through the opportunities offered, PinG WA hopes to strengthen farm businesses and generate innovation within the agricultural industry.

For more information go to https://pingwa.org.au/
or Like Facebook Partners in Grain WA or follow twitter PinG WA.

Partners in Grain WA (PinG WA) is a not-for-profit organisation that provides locally relevant, personalised training for Western Australian broadacre farmers. As a state based organisation PinG WA has an alliance with similar entities covering NSW, QLD, Vic/Tas and SA. Each state entity operates according to its growers needs.

In WA, the Coordinator and volunteer Board work to facilitate professional development where and when it’s required. This involves coordinating relevant events and opportunities that provide targeted training specific to farm businesses.

As PinG WA is not a commercial organisation, it does not compete with services that are already available. Its role is to provide services and opportunities that are not being delivered or are not readily accessible in rural WA.

According to the Department of Agriculture and Food, wheat is the major grain crop in WA, making up 70 per cent of total annual cereal production and generating around $A2 billion for the state economy each year. Wheat production occurs across the WA Wheatbelt on 4000, mostly, family-run farms ranging in size from 1000 to 15,000 hectares. WA generates 8-10 million tonnes of wheat per annum which is 50% of Australia’s total annual wheat production.

Perth Media's New Service Brochure

Press Release Express

Press Release Express: This is the most popular service, here at Perth Media....right now. A former financial journalist, with more than 20 years experience, can turn a conversation and news idea into a high-quality press release very efficiently.

Find yourself struggling with wording for days? Keep postponing your writing chores? Not happy with in-house press releases? Outsource this tricky task to a professional, so you can focus on running your business or organisation.

Press releases can be easily converted to high-quality interesting blogs, that can boost your google rankings. So not only can they help with media pitching your news story to the media, the same stories can be converted into content for e-newsletters and blogs (for facebook, linkedin, twitter and others).

If you have a news idea, call us now on 0428431699, and Perth Media will give you itsstraight forward common sense advice. If we think your readers will be interested in the news story, then Perth Media will craft your story(up to 600 words) within 24 hours.

Cost: $350 per high-quality, press/media release or $3600 (for one bespoke press/media release per month per annum).

 

Perth Media Internship Available for Enthusiastic Media Professional

Perth Media internship available, starting with press release writing and media training course on Saturday, 9th July, 2016, in Perth. Will include: 2-hour press release writing course, a media writing project and media campaign for charity....2 places available. Please get in touch for details: cate@perthmedia.com.au.

"I absolutely recommend this internship! I had a great experience with Cate at Perth Media. I learnt so many new skills under her expert guidance, and I am very proud of what I achieved by the end of the program." Zoe Walker, Perth Media Intern 2015

Perth Media: Big Concrete Results For Australian Vanadium Ltd and Leadership WA

concrete.jpg

Perth Media back office media work has paid concrete dividends for a number of clients recently, including Australian Vanadium Ltd and Leadership WA, as both profiles continue to build -  to the general public and targeted audiences.

Perth Media client, AVL Ltd, has featured in a number of excellent business stories, after Australian Stock Exchange announcements were distributed and media pitched via Perth Media's Business/Resources/Mining Database (250+ reporters/editors/journalists in Australia and internationally). Results included stories in The West Australian; Mining News; Mining Journal; NT News; and Renew Economy.

https://au.news.yahoo.com/thewest/wa/a/31641593/could-this-cube-power-your-business

https://au.news.yahoo.com/thewest/wa/a/31633996/australian-vanadium-soars-on-battery-sale/

http://reneweconomy.com.au/2016/australian-vanadium-targets-commercial-battery-storage-market-95616

http://www.ntnews.com.au/news/breaking-news/avl-sells-first-cellcube-vanadium-battery/news-story/b520898b444b6dd4765d864d8f9926ea

10 Minutes on Leadership series with WA Business News and Leadership WA is rolling out weekly, digitally. Much of the content (including photographs) has been produced by Perth Media, and it is a fantastic result for the client, showcasing some of Australia's top business and community leaders.

Here are the first two, Andrew Harding (Rio Tinto) and Andrew Crane (CBH)

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Harding

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Crane

 

 

ICPA WA 44th Annual State Conference in Perth on March 18

ICPA WA President Liz Sudlow

ICPA WA President Liz Sudlow

PRESS RELEASE

MARCH 9, 2016

 

ICPA WA 44th ANNUAL STATE CONFERENCE IN PERTH ON MARCH 18

Isolated Children’s Parents’ Association WA: ‘Every Connection Counts’

 PERTH: The Isolated Children’s Parents’ Association WA (ICPA WA) expects more than 70 delegates and guests from all over Western Australia to attend its state conference at the Ocean Beach Hotel in Perth on March 18.

 ICPA WA president Liz Sudlow said regional representatives and members will travel vast distances to attend the conference and it was a great opportunity to brainstorm ideas on regional education, as well as debate important issues.

 “Attendees will hear interesting speakers, receive vital practical support to help them parent in remote areas, as well as make vital connections,” she said. “There are almost 100,000 children living in rural and remote areas of Western Australia.  This does not include regional towns in the Southwest.  ICPA WA continues to lobby State and Federal governments, on their behalf, as it has done for the past four decades.”

 “The organization provides many levels of support including assisting with the applications for state and federal allowances, teacher training and student travel. We help parents of children aged from early childhood through to primary, secondary and on to tertiary. The ICPA believes it is important to facilitate high education access to all children in the bush, and that is in the nation’s interests as a brighter Australia will be a more prosperous one. Making connections is also vitally important to help this country innovate now and in the future.”

 Mrs Sudlow said all regional children should have access to equitable education but this was still, sadly, not currently available.

 She also said, in times of budget tightening, it was important that cuts were not made to regional schools and educational services. “The ICPA is continuing to lobby the Federal Government for a Distance Education Teaching Allowance and oppose proposed cuts to Schools of the Air, ” Mrs Sudlow said.

 Conference presentations will include representatives from: NBN speaking on the launch of SkyMuster, Telstra Countrywide, WA Department of Education update, as well as information for Community Groups on Communication and using LinkedIn.  The conference will be opened by the Hon Sue Ellery.   The main event sponsor is Telstra Country Wide. 

For more information go to:

http://www.icpa.com.au/events/view/67/2016-wa-state-conference

 Contact:

ICPA WA

President Liz Sudlow

tony.lizsudlow@bigpond.com, 0427362025

 Perth Media

Cate Rocchi

cate@perthmedia.com.au; 0428431699

ABOUT ICPA WA

Established in 1971, the Isolated Children’s Parents’ Association (ICPA) is a national organization representing rural students and their families at all stages of education and has a large network of branches throughout Australia.

ICPA WA is a state organization, providing support and assistance to rural and regional families in Western Australia. It supports families to access education at all levels from early childhood to primary, secondary and tertiary. This includes small rural schools, regional primary and secondary schools, both government and non government schools, distance education/School of the Air, agricultural colleges, TAFE and apprenticeships, and universities.

ICPA WA can assist with: state and federal allowances, information and communications technology, special needs education, boarding facilities, teacher training, tertiary access, early childhood education and student travel.

ICPA WA has been instrumental in successfully achieving many benefits for WA regional families including: the Assistance for Isolated Children Allowance; State Boarding Away from Home Allowance; and funding for travel to and from boarding schools.

The national ICPA conference will also be held in Perth at the Duxton Hotel from August 10-11, 2016. It is the first time in 6 years that the event will be in WA.

http://www.icpa.com.au/events/view/65/2016-icpa-45th-federal-conference

http://www.icpa.com.au/

ABOUT ICPA WA President Liz Sudlow

ICPA WA president Liz Sudlow lives in the Northampton area of the Mid West (Western Australia), where she is a partner (with husband Tony and family) in a mixed enterprise farm – grain, Angus cattle and sheep.

Liz is a former teacher and the mother of four children. She taught her children at their local primary school, before they attended high schools in Perth.  Liz joined ICPA WA Council in 2011. She has been a committee member, state secretary and is the current state president.  Liz also represents ICPA WA on the Rural and Remote Education Advisory Council (RREAC), which advises the Minister for Education and Training on the education and training needs of rural and remote Western Australians.

Liz is a fierce advocate of the importance of family. She believes a rural upbringing in a pro-active family sets up students with the potential to develop important skills such as resilience, team building, community participation and leadership. Liz is also involved in a number of other community organisations in her local community.

Every child should have access to the best possible education, regardless of where they live, the income of their family, or the school they attend.  Gonski, Feb 2012.

 Educational attainment continues to lag in rural areas, with remote and Indigenous

communities recording the lowest rates of school attendance and completion. While there have been increases in young people pursuing higher education across the country, students from rural areas continue to be underrepresented. Distance imposes greater cost to access services, employment and education, as lengthy travel or relocation is often required.

Disadvantage experienced by rural communities as a whole also has an impact on young people, as businesses, schools and services have limited resources and reduced capacity to respond to their needs.  Ann Davie, Engaging Young People in Rural and Remote Australia, Apr 2015.

 FACTS:           Almost 100,000 children live in regional and remote WA

It is estimated that more than 96,629 children, aged between 0 and 19, live in the Wheatbelt and Outback areas of WA.  These are figures from ABS 2013.    

 More about ICPA

 ·       ICPA is a national organization that represents rural students and their families to access an appropriate education.  Like our government, it operates at national, state and branch level.

·       ICPA WA supports regional families throughout WA and works within the community to advocate for rural students, at all levels of education.

·       ICPA WA has approximately 300 family memberships in WA and over 2,500 throughout Australia.

·       There are 12 branches located throughout regional Western Australia.  They include:  Central Wheatbelt North, Esperance, Gascoyne, Goldfields/Eyre, Hyden, Kimberley Air, Lakes, Lones (for those not living near a branch or who live in the city), Meekatharra Air, Midwest, Pilbara and Yalgoo.

·       Membership is decided by the various branches and varies from $65 to $100, depending on the location.

·       ICPA WA holds an annual state conference and AGM annually in March, where members can highlight issues for discussion and council lobby.

·       Members are kept abreast of issues via a quarterly national magazine, a tri-annual state periodical and monthly newsletters from both state and federal councils.

Top 2 National Issues:

·       Seeking an Increase to the Assistance for Isolated Children (AIC):

The AIC was introduced in 1973 and was initially determined by the average cost of boarding less the cost of caring for children at home.  Over time the cost of boarding has increased more than the rate paid under the scheme.

Currently approximately 4,500 students across Australia qualify for the basic boarding allowance of $8,015 pa.  There is also an additional allowance of $1,533 for families who earn less than $54,000 pa.  Approximately 11,000 students qualify for this.  Many rural families across Australia are currently significantly out of pocket when they access a boarding school for their child.  ICPA would like to see a significant increase to the AIC – ideally by 50% to bring it back into line with what was intended.

·       Seeking the introduction of a Distance Education Tutor Allowance (DETA):

ICPA would like to see the government recognize the contribution made by remote families - in the form of an allowance, when they home tutor their children, who learn via distance education methods, by assisting with their daily tuition.  Distance education requires a classroom to be established in the home.  It impacts on the Home Tutor’s ability to work in other paid work or family business.  Schemes such as the Nanny Pilot Program and In Home Care do not provide for in-school care or supervision.

 

Top 2 State Issues:

·       Seeking an Increase to the WA Boarding Away From Home Allowance (BAHA):

The BAHA is paid to WA families to assist geographically isolated families with the cost of boarding/education charges for primary or secondary school age children.  The allowance for 2015 is $2,105 on the proviso that you have received the AIC Allowance or Second Home Allowance for all of the year.  The last increase to this allowance was by $50 in 2010.  The average cost of boarding fees at government, catholic and independent schools in WA in 2016 is approximately $19,636 while the average cost of tuition at non-government secondary schools is $16,318.  Typically the fees rise on average between 4 – 8% per annum.

 There are 8 Government Residential Colleges located around regional Western Australia who provide accommodation for students attending government and in some cases, non-government schools.  The average cost of boarding is $13,510. For some families, Perth is the most suitable option as it is the most convenient for travel arrangements.  The only government residential college in Perth, located at City Beach, is for gifted and talented students. 

ICPA WA would like to see an increase of at least $2,000 to the BAHA.

 ·       Assurance that schools in rural and remote WA are not further eroded:

The Student Based Funding Model (SBFM) introduced by the government in 2015 combined with the shift to greater autonomy for schools, may work well in the city, but it is having a negative effect on rural and remote schools around Western Australia.  It does cost more to educate students in remote areas of the state.  Many rural and remote schools now find it difficult to attract Principals.  Many schools are not able to offer a range of suitable subject choices.  The decline in the health of rural schools is contributing to population decline in WA.

ICPA would like to see:

-        Greater effort to attract and retain Principals and quality staff in rural and remote schools.  Once employed, better support networks in place from the Department of Education for Principals and teachers.

-        Acknowledgement by government, that if a school cannot offer a suitable curriculum, students be eligible to attend an alternative school and access the AIC and BAHA allowances.

-        At the 5 Schools of the Air, the Locality Allowance (which is part of the SBFM) be student based and paid according to where the student resides, not the school location.  In many cases this can be up to 800 km difference.

It is vital for rural and remote Western Australian communities - and especially for our country students - that opportunities to engage in quality education programs and rich social interaction, continue to be a priority of all government schools.

 

Magician Ghupi to Offer Kids’ Masterclass in Perth

PRESS RELEASE

Perth Magician to Offer Kids’ Masterclass at RSL Hall, Applecross

Ghupi Teaches Kids Magic Arts and Self Confidence

A YOUNG illusionist and escapologist – Ghupi – will feature in a fantastic holiday magic masterclass on 23rd January, from 9am-12 noon, at the RSL Hall on Kintail Road, in Applecross, Perth.

 The event will also include a 30-minute performance by Ghupi.

 “Learning magic tricks not only entertains others, but it can also develop confidence in young children,” Ghupi said.

“We can offer children aged eight to fourteen, a remarkable experience. Not only showing and teaching them magic, but also helping them to become more creative by learning the ‘performance’ and the ‘make believe’ of magic.

“Performance skills build confidence and that is an important part of life – in school, work or personal relationships. A lot of children these days have a fear of public speaking or suffer from a phobia. They may have a disability such dyslexia, low self esteem, low confidence or depression and, from personal past experience, I know that magic can change your life.”

Anything is possible. “You may deliver something so amazing it will leave the world in awe,” he said.

Spaces are limited. Please contact cate@perthmedia.com.au to register your interest and you will be sent an invoice and registration form. The event, organized by Perth Media, costs $25 for children (and adults if they attend the session).

http://www.perthmedia.com.au/events/

For more information contact:

Ghupi, Ghupi Entertainment Magic School (GEMS); 0467059179, ghupi16@hotmail.com

http://ghupi-entertainment.wix.com/management

Cate Rocchi, Perth Media, 0428431699, cate@perthmedia.com.au

www.perthmedia.com.au

BACKGROUND:  GHUPI

Ghupi, 21, was born in South Africa and came to Australia in 2010. He is an illusionist and escapologist and lives in Jindalee, Perth.

Ghupi is his stage name. The name came about when his friends originally nicknamed him Ghupi after the small river fish (guppy), after he preformed an amazing escape underwater.  Ghupi also means ‘loved one’ in Greek. He was not always a confident young man and, as a teenager, Ghupi suffered from depression. Magic and performing has given him a great deal of confidence and he wants to share that experience with others.

As an escapologist, Ghupi studies death-defying stunts and escapes and has perfected some amazing tricks. He has entertained people all over the world and has performed in the US and Europe. He has also performed on TV show Australia’s Got Talent and for a wide range of community events, including the Edge Tour. In Australia, charity work has led him to donate more than $1000 to cystic fibrosis.

Ghupi holds three world records. The world speed record from escaping a straight jacket and the Australian speed record from escaping a straight jacket (2012).  At the time he was the youngest escape artist in Australia. Last year he performed an escape called ‘Anchored’ in which he jumped into the water at Hilarys Boat Harbour on a 10-metre chain. He had one breath to unpick the handcuff lock and undo chains. That escape was inspired by Harry Houdini’s reported leap into the Sydney Harbour Bridge.

In New York, Ghupi recently worked at a summer camp called French Woods Festival teaching kids magic. Once a week he helped create a show later performed to more than 1600 people.  Now Ghupi also performs at private parties and corporate events.

https://www.youtube.com/watch?v=RKhWh32BRx4

https://www.youtube.com/watch?v=5Pr-Y-89DOs

Background: Ghupi Entertainment Magic School (GEMS)

GEMS, run by Ghupi, began in January, 2015.

Children learn close up magic such as card tricks and vanishing tricks as well as presentation skills and tips on how to perform and improvise.  Special effects and choreography of performances will be also featured. “My magic school wants to show people there is more to magic than just flinging coins around,” Ghupi said.

 “I want to help kids get that magic feeling, that wow factor which is so much fun.  I believe that small things can change a person and build confidence – this helps not just to as a performer but can also eliminate any fears or weakness from your mind.”