Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.
She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.
“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”
Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.
Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.
Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.
Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.
“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”
In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.
Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.
Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.
The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.
Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.
She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.
“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.
This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.
PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.
The development is the latest news in a series of organic growth milestones for the Perth-based small business.
Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.
“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”
Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.
Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.
The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).
“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”
Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.
“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.
The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.
“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.
Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.
There are other key developments ongoing such as a website rebrand, which will be launched in 2019.
'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017.
'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story. She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'
Neil Marston, MD of Bryah Resources (ASX:BYH)
Small event, but some big fish showed and Perth Media will return in 2019.
HK Mines and Money 2018 Top Take Homes: Karratha is predicted to be one of world’s key mining cities; massive global quant funds using AI to trade in the milliseconds after ASX announcements go up; some traders are sending in drones to check on minesite activity and then shorting the stocks; others are monitoring companies with google earth and algorithms linked to social media to pick up emotive responses to companies; and many investors are switching on lie detectors on their smartphones to gather information on company leaders.
While not as many attendees as the last time I attended in 2010, speakers were excellent.
1. Karratha and Pilbara to Rocket. Heavyweight international investors raved about the potential wealth development in the Pilbara, Western Australia. Many were making a real attempt to increase their own Pilbara knowledge, especially in the wake of China’s One Belt One Road expansion policies. Netherlands-based Willem Middelkoop, founder and chief investment officer of the Commodity Discovery Fund, says Karratha will be a major regional mining city in future. Keith Spence (Canada-based Global Mining Capital Corp) also has WA companies with Pilbara assets firmly in his sights.
2. Investors Switching on Smart Phones with Lie Detectors/Drones Checking Minesite Activity. Frank Holmes, US Global Investors, was a standout speaker. He claims 70 per cent of stock trades now are done by quantitative funds (quants) using algorithms and artificial intelligence. Where once banks and big institutions focused on building teams of traditional finance analysts, things had rapidly changed. Claims were made that Vanguard, for example, has 50 people working on AI. Data collection is cheaper, easier and more efficient than ever. Fund managers are also switching on lie detectors on their smart phones when they took conference calls from MDs of mining companies, some investors targeting stocks to short were sending in drones over minesites to check real activity. One trader used google earth to monitor car parks of US department store Sears to check if company announcements accurately reflected actual visitors to stores. IE they counted the cars remotely. Some superb tips on how to strategically link your real time communications strategy to a rising stock price, in a fast-changing world. But you will have to sign up Perth Media to learn more about that! The quants are trading in milliseconds using emotive algorithms. While it was clear some knew much of this already, some miners in the room were bemused. ‘Don’t be intimidated by it, but you have to know what is going on,' Holmes said.
3. 6 Minute Pitches. Holmes again. He bluntly advised: if you want millennials to invest in mining, make your pitches efficient and concise in 6 minutes. No one wants to hear hour-long explanations of maps. If pitches didn’t improve and trading wasn’t made easier, the mining (particularly juniors) will continue to lose investment to easily-tradeable cryptocurrencies.
4. Beware of letting risk adverse lawyers crush your press release. Your company’s narrative is crucial. If overly cautiously, your stock will fall, says Holmes.
5. One Belt One Road. Rather than a resurrection of the single ancient Silk Road, this is more like a big octopus. It is a policy that is like many tentacles of many roads, leading to many joint projects in various countries, particularly Mongolia, Kazakhstan, Australia. There are many many more regions that have been earmarked by central Beijing for supply of raw materials for mega infrastructure such as bridges and rail networks. Jay Roberge, of Tehanna Capital, advises all, to seriously upgrade your China IQ. Last year the first cargo train went non stop from China to London, and don’t forget that China has put environmental protection at the top of the list of priorities. That policy will impact on decision making. All speaking agreed One Belt One Road will mean long-term huge demand for iron ore for steel.
6. Intellectual Capital is Gold. Rick Rule (Sprott US Holdings), another heavyweight, reminded younger, less burnt investors, to follow intellectual capital and look less at the physical asset and the mineralization of the juniors, but more at the entrepreneurial leadership. ‘That strategy has served me very well over time,’ he said.
After being burnt from investing in California, he says: ‘the most dangerous politician is the one closest to you.’ He prefers tier 1 deposits in tier 3 countries to tier 3 deposits in tier 1 countries. And don't forget. ‘Investors are not rational,’ Rule said.
- Cate Rocchi, Perth Media CEO
In Hong Kong last week, Perth Media organised media interviews for our client Australian Vanadium with Bloomberg, S&P Global, and Financial Times (London). Do you need some media assistance? Please get in touch.
1. Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.
2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.
3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.
4. Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.
5. Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.
6. AI as a tool, linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.
Blogs, linked to your company website, educate and connect your customers to your products and services.
Did you expect to have written way more blogs in 2017, than you actually did. Maybe time to admit defeat, and hire an expert to do the job. Our writers are all former reporters and produce excellent written content.
For those booking prior to 31/1/18, there is a special 3-month trial offer available, with a PR option, if required.
Hurry now, this offer is strictly limited.
For a sneak peak at the high-quality, consistent news blogs our team produces, go to Rockcliffe Winery.
Contact Cate Rocchi, email@example.com
Perth Media CEO Cate Rocchi, who is also the voluntary chair of not-for-profit Linkwest, talks about how community resource and neighbourhood centres are supporting WA Minister for the Prevention of Family and Domestic Violence's recent domestic violence initiative. Here is the podcast.
Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.
The interview is with Perth Media CEO Cate Rocchi.
Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.
Some work for overseas publications, while others write locally.
Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi