Case studies

Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

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On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Adapters: Perth's Real IQ Seeks Investment for Co-living Accommodation in India

Real IQ’s Raj Singh has launched Boston Living

Real IQ’s Raj Singh has launched Boston Living

Perth entrepreneur and real estate owner, Raj Singh, is teaming with an Indian property development group to deliver a revolutionary form of co-living accommodation in India that aims to attract Australian investors.

His real estate company, Real IQ in Northbridge, signed a joint venture with INCOR Group of India to provide fresh, purpose-built homes for university students and IT professionals in the teeming sub-continent.

“About 13 per cent of Indians migrate to other states for education, employment or marriage opportunities. That’s more than 150 million people,” Mr Singh says. “About 50 per cent of them are aged 18 to 35, and they need a place to live. Existing rental stock, which is not organised, is grossly inadequate to meet demand.”

Co-living is the answer, he says. For a set fee, tenants get purpose-built apartments with all essentials, including furniture, laundry, cooked food and even Netflix TV.

Two people who may or may not know each other cohabit separate beds in a one-bedroom unit; four people in a two-bedroom unit and, in each case, they share lounge, kitchen and toilet. As well, there are premium studio units for one person, targeted at the business community.

“We’re not selling apartments,” Mr Singh says. “We take the whole building and operate it like a hotel. It’s a new way of tenanting apartments that is more efficient and less costly. And funkier.”

Fully furnished homes will cost 10 to 15 per cent less than what tenants now pay, with the bonus of better locations, services and quality, inclusive pricing and onsite security staff.

Mr Singh says they fill a growing need for good accommodation in bustling hubs of education and technology in the metros of Bengaluru, Chennai and Hyderabad.

The target group is millennials – 18 to 35-year-olds – comprising students and professionals, a significant number of whom hold well-paid jobs with global tech giants.

Real IQ’s joint venture partner, INCOR Group, is one of South India’s most respected corporate houses in real estate. The group services more than 3600 families and INCOR has a penchant for building well-knit and vibrant communities. Through the Omni chain of hospitals, comprising six hospitals with more than 850 beds, the group also has a major presence in healthcare. In view of the considerable unmet need for organised accommodation, INCOR has launched Boston Living, a co-living brand that seeks to create a unique living experience.

Boston Living is renovating a former 260-room block of flats in Hyderabad to provide 500 co-living beds, to demonstrate the lifestyle. A new 500-bed development in Chennai is scheduled for completion in six months, to be followed by another with 1500 to 2000 beds in 18 months. A new 1000-bed complex is planned for Bangalore. Land is already set aside. Boston Living aims to incorporate 15,000 to 20,000 beds of premium co-living by 2023.

Mr Singh plans to fund the project by pitching to Australian institutional investors and high net worth individuals. Australia’s low interest rates will lead investors to diversify into emerging overseas markets, he predicts. Under Prime Minister Narendra Modi, India’s economy is geared to double in five years’ time, spurred on by regulatory changes to attract foreign investment.

Mr Singh was born and raised in India and has more than 17 years’ experience in real estate in New Zealand and Perth.

He took note of India’s booming economy and spent 18 months researching its property market and tax structures, the latter to provide solutions for investors outside of India.

Mr Singh teamed up with property developer, INCOR Group, where an old friend, Surya Pulagam, was at the helm. They planned co-living projects under the banner, Boston Living, to meet accommodation demands of an increasing number of young people in fast-growing cities.

“Our goal is to get the millennials to switch to co-living from traditional home rentals,” he said.

According to his research, India’s 3.6 million beds in the shared rental market in 2018 will grow to 5.7 million by 2023. Co-living’s 2.6 per cent of rentals will grow to 8.3 per cent in that timeframe.

Nearly 40 per cent of India’s millennial workforce are migrants. About 4.7 million migrant millennials are employed in the service sector across India’s top seven cities, a figure expected to increase to approximately 7 million by 2023. Most of them stay in unorganised rented accommodation.

For more information please email: raj.singh@realiq.org

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Adapters: Perth Businesswoman Tanya Finnie Launches Cultural Intelligence Magazine

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Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.

She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.

“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”

Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.

Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.

Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.

Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.

“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”

In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.

Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.

Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.

The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.

Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.

She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.

“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.

See: Cultural Times Visit: RedHead Communications

This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.

Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

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PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.




Bryah Resources Testimonial for Perth Media: 'Management Well Prepared for Live Interviews'

Picture by Jess Wyld Photography, Perth Media recommended photographer.

Picture by Jess Wyld Photography, Perth Media recommended photographer.

'Cate Rocchi at Perth Media has been engaged by Bryah Resources since prior to its listing on ASX in 2017. 

'We have found Cate to be a dynamic and enthusiastic advocate for our company across all media channels. Cate’s extensive network of media contacts has allowed us to receive a huge amount of mainstream media coverage in what is a very difficult and crowded marketplace. This would not have been possible had we not had her promoting our story.  She has also been very helpful in getting management trained and well prepared for live media interviews. We are delighted that we have Perth Media managing our Public Relations.'

Neil Marston, MD of Bryah Resources (ASX:BYH)

Thanks Neil!

Interviews secured included publications such as Miningnews.net, Paydirt, The West Australian, WA Business News, and ABC Radio.

 

Hong Kong Mines & Money Take Homes: Karratha tipped to be Global Mining City; Quant Funds Using AI to Trade ASX; Upping China IQ; and Claims Investors Using Lie Detectors on Conference Calls

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Small event, but some big fish showed and Perth Media will return in 2019.

HK Mines and Money 2018 Top Take Homes: Karratha is predicted to be one of world’s key mining cities; massive global quant funds using AI to trade in the milliseconds after ASX announcements go up; some traders are sending in drones to check on minesite activity and then shorting the stocks; others are monitoring companies with google earth and algorithms linked to social media to pick up emotive responses to companies; and many investors are switching on lie detectors on their smartphones to gather information on company leaders.

While not as many attendees as the last time I attended in 2010, speakers were excellent.

1.     Karratha and Pilbara to Rocket. Heavyweight international investors raved about the potential wealth development in the Pilbara, Western Australia. Many were making a real attempt to increase their own Pilbara knowledge, especially in the wake of China’s One Belt One Road expansion policies. Netherlands-based Willem Middelkoop, founder and chief investment officer of the Commodity Discovery Fund, says Karratha will be a major regional mining city in future. Keith Spence (Canada-based Global Mining Capital Corp) also has WA companies with Pilbara assets firmly in his sights.

2.     Investors Switching on Smart Phones with Lie Detectors/Drones Checking Minesite Activity. Frank Holmes, US Global Investors, was a standout speaker. He claims 70 per cent of stock trades now are done by quantitative funds (quants) using algorithms and artificial intelligence. Where once banks and big institutions focused on building teams of traditional finance analysts, things had rapidly changed. Claims were made that Vanguard, for example, has 50 people working on AI. Data collection is cheaper, easier and more efficient than ever. Fund managers are also switching on lie detectors on their smart phones when they took conference calls from MDs of mining companies, some investors targeting stocks to short were sending in drones over minesites to check real activity. One trader used google earth to monitor car parks of US department store Sears to check if company announcements accurately reflected actual visitors to stores. IE they counted the cars remotely. Some superb tips on how to strategically link your real time communications strategy to a rising stock price, in a fast-changing world. But you will have to sign up Perth Media to learn more about that! The quants are trading in milliseconds using emotive algorithms. While it was clear some knew much of this already, some miners in the room were bemused. ‘Don’t be intimidated by it, but you have to know what is going on,' Holmes said.

3.     6 Minute Pitches. Holmes again. He bluntly advised: if you want millennials to invest in mining, make your pitches efficient and concise in 6 minutes. No one wants to hear hour-long explanations of maps. If pitches didn’t improve and trading wasn’t made easier, the mining (particularly juniors) will continue to lose investment to easily-tradeable cryptocurrencies.

4.     Beware of letting risk adverse lawyers crush your press release. Your company’s narrative is crucial. If overly cautiously, your stock will fall, says Holmes.

5.     One Belt One Road. Rather than a resurrection of the single ancient Silk Road, this is more like a big octopus. It is a policy that is like many tentacles of many roads, leading to many joint projects in various countries, particularly Mongolia, Kazakhstan, Australia. There are many many more regions that have been earmarked by central Beijing for supply of raw materials for mega infrastructure such as bridges and rail networks. Jay Roberge, of Tehanna Capital, advises all, to seriously upgrade your China IQ. Last year the first cargo train went non stop from China to London, and don’t forget that China has put environmental protection at the top of the list of priorities. That policy will impact on decision making. All speaking agreed One Belt One Road will mean long-term huge demand for iron ore for steel.

6.     Intellectual Capital is Gold. Rick Rule (Sprott US Holdings), another heavyweight, reminded younger, less burnt investors, to follow intellectual capital and look less at the physical asset and the mineralization of the juniors, but more at the entrepreneurial leadership. ‘That strategy has served me very well over time,’ he said.

After being burnt from investing in California, he says: ‘the most dangerous politician is the one closest to you.’ He prefers tier 1 deposits in tier 3 countries to tier 3 deposits in tier 1 countries.  And don't forget. ‘Investors are not rational,’ Rule said.

- Cate Rocchi, Perth Media CEO

In Hong Kong last week, Perth Media organised media interviews for our client Australian Vanadium with Bloomberg, S&P Global, and Financial Times (London). Do you need some media assistance? Please get in touch.

https://www.bloomberg.com/news/articles/2018-04-09/vanadium-batteries-need-elon-musk-moment-to-kick-start-market

Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

 

 

 

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

Ming Johanson generously shared social media wisdom

Ming Johanson generously shared social media wisdom

 

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

Putting the AI kit together to talk to Google

Putting the AI kit together to talk to Google

Perth Media Monthly Blog Packages Discounted Until 31/1/18

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Blogs, linked to your company website, educate and connect your customers to your products and services.

Did you expect to have written way more blogs in 2017, than you actually did. Maybe time to admit defeat, and hire an expert to do the job. Our writers are all former reporters and produce excellent written content.

For those booking prior to 31/1/18, there is a special 3-month trial offer available, with a PR option, if required.

Hurry now, this offer is strictly limited.

For a sneak peak at the high-quality, consistent news blogs our team produces, go to Rockcliffe Winery.

Contact Cate Rocchi, cate@perthmedia.com.au

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Perth Media CEO Speaks to Triple M's Rural Focus on WA Domestic Violence Initiative

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Perth Media CEO Cate Rocchi, who is also the voluntary chair of not-for-profit Linkwest, talks about how community resource and neighbourhood centres are supporting WA Minister for the Prevention of Family and Domestic Violence's recent domestic violence initiative. Here is the podcast.

https://www.mediastatements.wa.gov.au/Pages/McGowan/2017/11/16-days-of-action-to-stop-violence-against-women.aspx

https://www.linkwest.asn.au/